Who makes Square? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.9M est./mo
- Trend
- Growing
- +16%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 46,811 reviews
- Who sells it
- Mostly one seller
- Top seller has 97% of units
Square estimated monthly revenue on Amazon
Our read on Square
Square ranks 1 in Mobile Credit Card Readers, an Office Products leaf category with 4 brands, and holds an estimated 97% of that category's revenue. Estimated revenue for September 2026 was $1.9M on 26,000 units, about the same as the $1.9M in June 2026, with change since the first month at -1%. The trend is labeled Growing at +16% over a 2-month window. Square has 7 products selling. The top product, the Square Reader for contactless and chip, sells an estimated 14,000 units per month at a 4.5 rating. The average rating is 4.5 across 46,811 reviews. Sales are concentrated: Amazon accounts for 97% of units and Isla Bella for 3%.
Top Square products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Square Reader for contactless and chip | 4.5 ★4,752 reviews | 14,000 | Check price on Amazon |
| Square Reader for magstripe (USB-C) | 4.6 ★1,775 reviews | 8,200 | Check price on Amazon |
| Square Reader for magstripe (with Lightning connector) | 4.6 ★26,084 reviews | 1,600 | Check price on Amazon |
| Square Handheld | 4.6 ★209 reviews | 910 | Check price on Amazon |
| Square Register (2nd Generation) - Powered by POS | 4.3 ★62 reviews | 880 | Check price on Amazon |
| Square Reader for magstripe (headset jack) | 4.5 ★13,178 reviews | 180 | Check price on Amazon |
| Square Register - Powered by Square POS | 4.5 ★751 reviews | 7 | Check price on Amazon |
Who sells Square
- Amazon97%
- Isla Bella3%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 4
Rank 1 of 4 brands in Mobile Credit Card Readers by estimated revenue in September 2026, with 97% of the category.
Frequently asked questions
Who makes Square?
Square is the brand name on 7 products we tracked on Amazon in September 2026 mostly in Mobile Credit Card Readers (Office Products). The largest seller of Square products that month was Amazon, with 97% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Square sell on Amazon?
Square sold an estimated $1.9M on Amazon in September 2026, about 26,000 units. That is -1% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Square's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Square Reader for contactless and chip (about 14,000 units); 2. Square Reader for magstripe (USB-C) (about 8,200 units); 3. Square Reader for magstripe (with Lightning connector) (about 1,600 units).