Who makes SPLENDA? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.5M est./mo
- Trend
- Growing
- +25%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 197,844 reviews
- Who sells it
- Mostly one seller
- Top seller has 97% of units
SPLENDA estimated monthly revenue on Amazon
Our read on SPLENDA
SPLENDA ranks 1 of 58 brands in the Stevia category on Amazon, with an estimated 19% share of category revenue. Estimated revenue for September 2026 was $2.5M on 199,000 units, up 39% from $1.8M in June 2026, and the trend is labeled Growing at +25% over 2 months. The brand has 73 products selling and an average rating of 4.6 across 197,844 reviews. Its top listing, the 800 Count Packets, sells an estimated 37,000 units per month at a 4.8 rating. Sales are concentrated: Amazon accounts for 97% of units, while Heartland Food and TBC UK each hold 1%. This reflects 4 months of data.
Top SPLENDA products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| SPLENDA Zero Calorie Sweetener, 800 Count Packets | 4.8 ★32,640 reviews | 37,000 | Check price on Amazon |
| SPLENDA Zero Calorie Sweetener, 200 Count Packets | 4.8 ★10,725 reviews | 20,000 | Check price on Amazon |
| SPLENDA Zero Calorie Sweetener, Granulated Sugar Substitute | 4.8 ★9,525 reviews | 14,000 | Check price on Amazon |
| SPLENDA Zero Calorie Sweetener, 100 Count Packets | 4.8 ★12,176 reviews | 11,000 | Check price on Amazon |
| SPLENDA Stevia Zero Calorie Sweetener | 4.6 ★8,985 reviews | 11,000 | Check price on Amazon |
| SPLENDA Sugar Free Sweet Cream Coffee Creamer | 4.0 ★9,639 reviews | 8,400 | Check price on Amazon |
| Splenda Liquid Zero Calorie Sweetener drops | 4.7 ★5,577 reviews | 6,400 | Check price on Amazon |
| SPLENDA Zero Calorie Sweetener, 400 Count Packets | 4.8 ★14,203 reviews | 6,400 | Check price on Amazon |
| SPLENDA Stevia Liquid Zero Calorie Sweetener Drops | 4.6 ★6,436 reviews | 5,800 | Check price on Amazon |
| SPLENDA Reduced Calorie Sweetened Condensed Milk | 4.5 ★2,026 reviews | 5,000 | Check price on Amazon |
Who sells SPLENDA
- Amazon97%
- Heartland Food1%
- TBC UK1%
- MaKin<1%
- PRICE & CO<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 58
Rank 1 of 58 brands in Stevia by estimated revenue in September 2026, with 19% of the category.
Frequently asked questions
Who makes SPLENDA?
SPLENDA is the brand name on 73 products we tracked on Amazon in September 2026 mostly in Stevia (Grocery & Gourmet Food). The largest seller of SPLENDA products that month was Amazon, with 97% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does SPLENDA sell on Amazon?
SPLENDA sold an estimated $2.5M on Amazon in September 2026, about 199,000 units. That is +39% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are SPLENDA's best-selling products on Amazon?
By estimated units sold in September 2026: 1. SPLENDA Zero Calorie Sweetener, 800 Count Packets (about 37,000 units); 2. SPLENDA Zero Calorie Sweetener, 200 Count Packets (about 20,000 units); 3. SPLENDA Zero Calorie Sweetener, Granulated Sugar Substitute (about 14,000 units).