Who makes Southwire? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.1M est./mo
- Trend
- Stable
- -3%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 122,648 reviews
- Who sells it
- 25 sellers
- Top seller has 43% of units
Southwire estimated monthly revenue on Amazon
Our read on Southwire
Southwire ranks 1 of 130 brands in the Wire category on Amazon, with an estimated 18% of category revenue. Estimated revenue in September 2026 was $2.1M on 17,000 units, compared with $2.5M in June 2026, a change of -13% since the first month. Over the latest 2 months the trend is labeled Stable, at -3%. The brand has 148 products selling and 25 sellers. Amazon holds 43% of units and TheHardwareCityCom holds 41%. The average rating is 4.7 across 122,648 reviews. Top products include the 250' 12-2 NM-B Wire at 920 units per month and the Electrical Box for Ceiling Fan at 880.
Top Southwire products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Southwire 28828255 250' 12-2 NM-B Wire | 4.8 ★10,250 reviews | 920 | Check price on Amazon |
| Southwire Electrical Box for Ceiling Fan | 4.6 ★1,503 reviews | 880 | Check price on Amazon |
| Southwire GFCI Receptacle Tester | 4.7 ★1,975 reviews | 700 | Check price on Amazon |
| Southwire Romex Brand Simpull™ Solid Indoor 14/2 W/G NMB Cable 50ft | 4.8 ★5,986 reviews | 620 | Check price on Amazon |
| Southwire 18/2 Red/White Bell Wire | 4.7 ★3,766 reviews | 580 | Check price on Amazon |
| Southwire Outdoor Extension Cord | 4.8 ★18,502 reviews | 530 | Check price on Amazon |
| Southwire Generator Cord | 4.8 ★1,183 reviews | 520 | Check price on Amazon |
| Southwire 68580055 250 ft 12/2 solid CU MC Lite Cable | 4.8 ★278 reviews | 460 | Check price on Amazon |
| Southwire Non-Metallic Building Wire | 4.8 ★10,955 reviews | 450 | Check price on Amazon |
| Southwire MSBMMT5G 5 Gang Multi Mount Device Box with Depth | 4.8 ★731 reviews | 420 | Check price on Amazon |
Who sells Southwire
- Amazon43%
- TheHardwareCityCom41%
- Express Shipping Tools6%
- Lightsbot3%
- Hearthshire2%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 130
Rank 1 of 130 brands in Wire by estimated revenue in September 2026, with 18% of the category.
Frequently asked questions
Who makes Southwire?
Southwire is the brand name on 148 products we tracked on Amazon in September 2026 mostly in Wire (Tools & Home Improvement). The largest seller of Southwire products that month was Amazon, with 43% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Southwire sell on Amazon?
Southwire sold an estimated $2.1M on Amazon in September 2026, about 17,000 units. That is -13% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Southwire's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Southwire 28828255 250' 12-2 NM-B Wire (about 920 units); 2. Southwire Electrical Box for Ceiling Fan (about 880 units); 3. Southwire GFCI Receptacle Tester (about 700 units).