Who makes SmartyPants? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $4.3M est./mo
- Trend
- Declining
- -16%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 118,044 reviews
- Who sells it
- Mostly one seller
- Top seller has >99% of units
SmartyPants estimated monthly revenue on Amazon
Our read on SmartyPants
In September 2026, SmartyPants ranked 2 of 32 brands in Children's Vitamins on Amazon, with an estimated 24% of the category's revenue. Estimated revenue for the month was $4.3M on 195,000 units, down from $6.2M in June 2026, a change of -31% across 4 months of data. The recent trend is labeled Declining, at -16% over the last 2 months. The brand has 37 products selling and an average rating of 4.6 across 118,044 reviews. The top product, SmartyPants Kids Multivitamin Gummies, sells an estimated 50,000 units per month and is rated 4.7. Sales are concentrated, with Amazon accounting for more than 99% of units among 2 sellers.
Top SmartyPants products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| SmartyPants Kids Multivitamin Gummies | 4.7 ★2,894 reviews | 50,000 | Check price on Amazon |
| SmartyPants Women's Multivitamin Gummies | 4.7 ★1,161 reviews | 18,000 | Check price on Amazon |
| SmartyPants Teen Girl Multivitamin Gummies | 4.6 ★980 reviews | 17,000 | Check price on Amazon |
| SmartyPants Toddler Plus Multivitamin Gummies | 4.8 ★796 reviews | 16,000 | Check price on Amazon |
| SmartyPants Kid Probiotic & Prebiotic Gummies | 4.6 ★7,658 reviews | 10,000 | Check price on Amazon |
| SmartyPants Organic Kids Multi & Probiotic Gummies | 4.5 ★10,095 reviews | 10,000 | Check price on Amazon |
| SmartyPants Women’s Plus 50+ Multivitamin Gummies | 4.6 ★445 reviews | 7,600 | Check price on Amazon |
| SmartyPants Kid Triple Action Immunity Elderberry Gummies | 4.8 ★744 reviews | 5,800 | Check price on Amazon |
| SmartyPants Kids Multivitamin & Fiber Gummies | 4.4 ★309 reviews | 4,800 | Check price on Amazon |
| SmartyPants and Disney-Pixar’s Toy Story 5 Kids Multivitamin Gummies | 4.6 ★158 reviews | 4,300 | Check price on Amazon |
Who sells SmartyPants
- Amazon>99%
- America Wholesale Inc<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 32
Rank 2 of 32 brands in Children's Vitamins by estimated revenue in September 2026, with 24% of the category.
Frequently asked questions
Who makes SmartyPants?
SmartyPants is the brand name on 37 products we tracked on Amazon in September 2026 mostly in Children's Vitamins (Health & Household). The largest seller of SmartyPants products that month was Amazon, with >99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does SmartyPants sell on Amazon?
SmartyPants sold an estimated $4.3M on Amazon in September 2026, about 195,000 units. That is -31% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are SmartyPants's best-selling products on Amazon?
By estimated units sold in September 2026: 1. SmartyPants Kids Multivitamin Gummies (about 50,000 units); 2. SmartyPants Women's Multivitamin Gummies (about 18,000 units); 3. SmartyPants Teen Girl Multivitamin Gummies (about 17,000 units).