Who makes Simply? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $4.5M est./mo
- Trend
- Declining
- -38%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 179,410 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Simply estimated monthly revenue on Amazon
Our read on Simply
Simply is a large brand in Furnace Filters, within Tools & Home Improvement, ranking 3 among 55 brands in that category. In September 2026, its estimated revenue was $4.5M on 136,000 estimated units, which is about 10% of the category's estimated revenue. That is down from an estimated $7.5M in June 2026, a change of -39% across 4 months of data, and the trend is labeled Declining. The brand has 244 products selling and an average rating of 4.6 across 179,410 reviews. Amazon is the only seller, with 100% of units. The top listings include a snacks variety pack at 25,000 estimated units per month, which is an unusual mix for this category.
Top Simply products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Simply Snacks Variety Pack | 4.5 ★9,380 reviews | 25,000 | Check price on Amazon |
| Simply 20x20x1 Air Filter | 4.7 ★54,811 reviews | 9,500 | Check price on Amazon |
| Simply, Cheetos Puffs White Cheddar | 4.7 ★5,167 reviews | 7,400 | Check price on Amazon |
| Simply Ruffles Sea Salt Party Size 13 Ounce | 4.7 ★400 reviews | 4,600 | Check price on Amazon |
| Simply Cheetos Puffs, White Cheddar | 4.7 ★579 reviews | 3,600 | Check price on Amazon |
| Simply 14x25x1 Air Filter | 4.7 ★54,826 reviews | 3,600 | Check price on Amazon |
| Simply 12x24x1 Air Filter | 4.7 ★54,812 reviews | 3,500 | Check price on Amazon |
| Simply 18x18x1 Air Filter | 4.7 ★54,828 reviews | 2,100 | Check price on Amazon |
| Simply 16x16x1 Air Filter | 4.7 ★54,813 reviews | 1,600 | Check price on Amazon |
| Simply, Doritos White Cheddar Nacho and Zesty Ranch Variety Pack | 4.5 ★9,373 reviews | 1,400 | Check price on Amazon |
Who sells Simply
- Amazon100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 55
Rank 3 of 55 brands in Furnace Filters by estimated revenue in September 2026, with 10% of the category.
Frequently asked questions
Who makes Simply?
Simply is the brand name on 244 products we tracked on Amazon in September 2026 mostly in Furnace Filters (Tools & Home Improvement). The largest seller of Simply products that month was Amazon, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Simply sell on Amazon?
Simply sold an estimated $4.5M on Amazon in September 2026, about 136,000 units. That is -39% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Simply's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Simply Snacks Variety Pack (about 25,000 units); 2. Simply 20x20x1 Air Filter (about 9,500 units); 3. Simply, Cheetos Puffs White Cheddar (about 7,400 units).