Who makes Similac? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $6.8M est./mo
- Trend
- Declining
- -10%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 34,268 reviews
- Who sells it
- Mostly one seller
- Top seller has 94% of units
Similac estimated monthly revenue on Amazon
Our read on Similac
In September 2026, Similac ranked 1 of 32 brands in Powder Baby Formula on Amazon, with an estimated 45% of the leaf category's revenue. Estimated revenue for the month was $6.8M on 93,000 units, down 20% from $8.5M in June 2026, the first of 4 months of data. Over the last 2 months the trend is labeled declining, at -10%. The brand has 35 products selling and an average rating of 4.5 across 34,268 reviews. Its top product by volume is Similac 360 Total Care Sensitive Ready-to-Feed Baby Formula, at 11,000 units per month and a 4.8 rating. Sales are concentrated: Amazon accounts for 94% of units, and Wondermart Buys for 6%.
Top Similac products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Similac 360 Total Care Sensitive Ready-to-Feed Baby Formula | 4.8 ★4,557 reviews | 11,000 | Check price on Amazon |
| Similac 360 Total Care Baby Formula Powder | 4.8 ★1,491 reviews | 8,900 | Check price on Amazon |
| Similac Irish Farms, Easy-to-Digest Baby Formula | 4.7 ★218 reviews | 6,900 | Check price on Amazon |
| Similac 360 Total Care Sensitive Baby Formula Powder | 4.8 ★2,100 reviews | 5,700 | Check price on Amazon |
| Similac Infant Nipples & Rings | 4.4 ★919 reviews | 5,400 | Check price on Amazon |
| Similac Alimentum with 24 pack | 0.0 ★ | 5,100 | Check price on Amazon |
| Similac 360 Total Care Gentle Comfort Baby Formula | 4.7 ★162 reviews | 4,700 | Check price on Amazon |
| Similac Alimentum With 2'-FL HMO Hypoallergenic Infant Formula | 4.6 ★624 reviews | 4,500 | Check price on Amazon |
| Similac 360 Total Care Ready-to-Feed Baby Formula | 4.8 ★7,489 reviews | 3,600 | Check price on Amazon |
| Go & Grow 360 Total Care by Similac Toddler Nutritional Drink | 4.6 ★593 reviews | 2,900 | Check price on Amazon |
Who sells Similac
- Amazon94%
- Wondermart Buys6%
- K O L<1%
- DirectMed<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 32
Rank 1 of 32 brands in Powder Baby Formula by estimated revenue in September 2026, with 45% of the category.
Frequently asked questions
Who makes Similac?
Similac is the brand name on 35 products we tracked on Amazon in September 2026 mostly in Powder Baby Formula (Baby Products). The largest seller of Similac products that month was Amazon, with 94% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Similac sell on Amazon?
Similac sold an estimated $6.8M on Amazon in September 2026, about 93,000 units. That is -20% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Similac's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Similac 360 Total Care Sensitive Ready-to-Feed Baby Formula (about 11,000 units); 2. Similac 360 Total Care Baby Formula Powder (about 8,900 units); 3. Similac Irish Farms, Easy-to-Digest Baby Formula (about 6,900 units).