Who makes Serta? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.4M est./mo
- Trend
- Declining
- -36%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.2 ★ · 55,471 reviews
- Who sells it
- Mostly one seller
- Top seller has 88% of units
Serta estimated monthly revenue on Amazon
Our read on Serta
Serta ranks 22 of 301 brands in Mattresses on Amazon, with an estimated 1% share of the category's revenue. Estimated revenue in September 2026 was $2.4M on 19,000 units, down from $6.6M in June 2026, a change of -63% across 4 months of data. The trend is labeled Declining, with a change of -36% over the last 2 months. Sales are concentrated: Amazon accounts for 88% of units, followed by Camp Club at 7% and ClickBrands (USA) at 2%, among 8 sellers in total. The brand has 139 products selling and an average rating of 4.2 across 55,471 reviews, which falls in the Mixed band. Its top product is a Queen/Standard bed pillow set of 2, at 4,200 estimated units per month.
Top Serta products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Serta Bed Pillows Queen/Standard Size Set of 2 | 4.3 ★784 reviews | 4,200 | Check price on Amazon |
| Serta Goose Feather Down Fiber Comforter King Size | 4.4 ★4,371 reviews | 1,000 | Check price on Amazon |
| Serta Hotel Bed Pillows Queen/Standard Size Set of 2 Medium Firm | 4.4 ★754 reviews | 950 | Check price on Amazon |
| Serta Raised Air Mattress with Never Flat Pump | 4.0 ★3,703 reviews | 890 | Check price on Amazon |
| Serta Bryce Executive Office Chair | 4.0 ★2,615 reviews | 630 | Check price on Amazon |
| Serta Ergonomic Executive Office Chair with Lumbar Support | 4.0 ★2,616 reviews | 600 | Check price on Amazon |
| Serta Heated Mattress Pad with Deep Pocket & Dual Controller Queen | 4.4 ★1,552 reviews | 530 | Check price on Amazon |
| Serta Power Chill Cooling Waterproof Mattress Protector | 4.3 ★2,239 reviews | 380 | Check price on Amazon |
| Serta ThermaGel 3-Inch Gel Memory Foam Mattress Topper | 4.3 ★10,689 reviews | 320 | Check price on Amazon |
| Serta Armless Small Home Desk Chair with Wheels | 4.3 ★1,447 reviews | 290 | Check price on Amazon |
Who sells Serta
- Amazon88%
- Camp Club7%
- ClickBrands (USA)2%
- NVM Pet2%
- STL PRO, Inc.1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#22 of 301
Rank 22 of 301 brands in Mattresses by estimated revenue in September 2026, with 1% of the category.
Frequently asked questions
Who makes Serta?
Serta is the brand name on 139 products we tracked on Amazon in September 2026 mostly in Mattresses (Home & Kitchen). The largest seller of Serta products that month was Amazon, with 88% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Serta sell on Amazon?
Serta sold an estimated $2.4M on Amazon in September 2026, about 19,000 units. That is -63% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Serta's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Serta Bed Pillows Queen/Standard Size Set of 2 (about 4,200 units); 2. Serta Goose Feather Down Fiber Comforter King Size (about 1,000 units); 3. Serta Hotel Bed Pillows Queen/Standard Size Set of 2 Medium Firm (about 950 units).