Who makes SEGA? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.0M est./mo
- Trend
- Declining
- -22%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.3 ★ · 230,978 reviews
- Who sells it
- 125 sellers
- Top seller has 55% of units
SEGA estimated monthly revenue on Amazon
Our read on SEGA
SEGA ranks 8 of 479 brands in the Games category on Amazon, with an estimated 3% of category revenue and a Large size band. Estimated revenue in September 2026 was $2.0M on 51,000 units, down 26% from $2.8M in June 2026, and the trend over the latest 2 months is labeled Declining at -22%. The brand has 385 products selling across 125 sellers, and Amazon accounts for 55% of units, followed by JADD ENTERTAINMENT at 12% and Poweralle at 6%. Sonic Superstars leads at 2,500 units per month with a 4.8 rating. The average rating is 4.3 across 230,978 reviews, which falls in the Mixed band. These figures cover 4 months of data.
Top SEGA products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Sonic Superstars | 4.8 ★5,431 reviews | 2,500 | Check price on Amazon |
| Sonic Racing: CrossWorlds Amazon Exclusive Edition - Nintendo | 4.8 ★46 reviews | 2,000 | Check price on Amazon |
| Sonic X Shadow Generations - Nintendo Switch 2 | 4.7 ★578 reviews | 1,600 | Check price on Amazon |
| Persona 3 Reload: Launch Edition | 4.7 ★252 reviews | 1,500 | Check price on Amazon |
| Sonic Origins Plus | 4.8 ★2,209 reviews | 1,400 | Check price on Amazon |
| Sonic X Shadow Generations - Nintendo Switch | 4.8 ★3,671 reviews | 1,400 | Check price on Amazon |
| Sonic Racing: CrossWorlds Amazon Exclusive Edition | 4.7 ★712 reviews | 1,300 | Check price on Amazon |
| Metaphor: ReFantazio Launch Edition | 4.8 ★1,439 reviews | 1,300 | Check price on Amazon |
| Persona 3 Reload: Standard Edition | 4.8 ★1,917 reviews | 1,300 | Check price on Amazon |
| Persona 5 Royal: Standard Edition | 4.8 ★1,684 reviews | 1,100 | Check price on Amazon |
Who sells SEGA
- Amazon55%
- JADD ENTERTAINMENT12%
- Poweralle6%
- BEST SOURCE 3653%
- USA 3D GLOBAL (Serial Number Recorded)2%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#8 of 479
Rank 8 of 479 brands in Games by estimated revenue in September 2026, with 3% of the category.
Frequently asked questions
Who makes SEGA?
SEGA is the brand name on 385 products we tracked on Amazon in September 2026 mostly in Games (Video Games). The largest seller of SEGA products that month was Amazon, with 55% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does SEGA sell on Amazon?
SEGA sold an estimated $2.0M on Amazon in September 2026, about 51,000 units. That is -26% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are SEGA's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Sonic Superstars (about 2,500 units); 2. Sonic Racing: CrossWorlds Amazon Exclusive Edition - Nintendo (about 2,000 units); 3. Sonic X Shadow Generations - Nintendo Switch 2 (about 1,600 units).