Who makes SAFAVIEH? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $6.6M est./mo
- Trend
- Declining
- -34%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.4 ★ · 387,702 reviews
- Who sells it
- 11 sellers
- Top seller has 76% of units
SAFAVIEH estimated monthly revenue on Amazon
Our read on SAFAVIEH
SAFAVIEH ranks 1 of 557 brands in Area Rugs, within Home & Kitchen, with an estimated 11% of the category's revenue. Estimated revenue was $6.6M in September 2026 on 52,000 units, down 48% from $12.7M in June 2026. The trend is marked as declining, with a change of -34% over the last 2 months. The brand has 2,624 products selling across 11 sellers. Amazon accounts for 76% of units, followed by Home Trends at 18% and Luxe Living at 3%. The average rating is 4.4 across 387,702 reviews, which falls in the Strong band. Only 4 months of data are available, so the longer picture is still limited.
Top SAFAVIEH products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| D'Addario EJ11 80/20 Bronze Acoustic Guitar Strings | 4.7 ★17,469 reviews | 6,400 | Check price on Amazon |
| D'Addario 80/20 Bronze Acoustic Guitar Strings | 4.7 ★12,057 reviews | 540 | Check price on Amazon |
| SAFAVIEH Florida Shag Rug 8'x10' | 4.6 ★1,842 reviews | 530 | Check price on Amazon |
| SAFAVIEH Reflection Area Rug 8x10 | 4.4 ★1,271 reviews | 510 | Check price on Amazon |
| D'Addario EJ13 80/20 Bronze Acoustic Guitar Strings | 4.7 ★7,194 reviews | 480 | Check price on Amazon |
| SAFAVIEH Evoke Area Rug 8x10 Large | 4.3 ★3,544 reviews | 450 | Check price on Amazon |
| D'Addario EJ12 80/20 Bronze Acoustic Guitar Strings | 4.7 ★3,264 reviews | 450 | Check price on Amazon |
| D'Addario EJ12-3D 80/20 Bronze Acoustic Guitar Strings | 4.7 ★3,265 reviews | 420 | Check price on Amazon |
| SAFAVIEH California Shag Collection Area Rug | 4.5 ★16,629 reviews | 390 | Check price on Amazon |
| SAFAVIEH Adirondack Area Rug 8'x10' | 4.3 ★3,347 reviews | 380 | Check price on Amazon |
Who sells SAFAVIEH
- Amazon76%
- Home Trends18%
- Luxe Living3%
- moreNbest1%
- Magical Homes XYZ<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 557
Rank 1 of 557 brands in Area Rugs by estimated revenue in September 2026, with 11% of the category.
Frequently asked questions
Who makes SAFAVIEH?
SAFAVIEH is the brand name on 2,624 products we tracked on Amazon in September 2026 mostly in Area Rugs (Home & Kitchen). The largest seller of SAFAVIEH products that month was Amazon, with 76% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does SAFAVIEH sell on Amazon?
SAFAVIEH sold an estimated $6.6M on Amazon in September 2026, about 52,000 units. That is -48% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are SAFAVIEH's best-selling products on Amazon?
By estimated units sold in September 2026: 1. D'Addario EJ11 80/20 Bronze Acoustic Guitar Strings (about 6,400 units); 2. D'Addario 80/20 Bronze Acoustic Guitar Strings (about 540 units); 3. SAFAVIEH Florida Shag Rug 8'x10' (about 530 units).