Who makes Rowenta? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $4.5M est./mo
- Trend
- Stable
- +3%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.2 ★ · 70,327 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Rowenta estimated monthly revenue on Amazon
Our read on Rowenta
Rowenta is a large brand in Irons, ranking 2 of 105 brands in the category with a 23% share of estimated revenue. Estimated revenue in September 2026 was $4.5M on 40,000 units, up 5% from $4.3M in June 2026, and the recent trend is stable at +3%. The brand has 41 products selling, led by the Rowenta Focus Excel Steam Iron for Clothes at 5,400 units per month. Its average rating is 4.2 across 70,327 reviews, which places it in the mixed band. Sales are concentrated: Amazon accounts for 99% of units, and the 4 sellers in total include Sabelka and Oriental Fuchsia Shop at under 1% each. The data covers 4 months.
Top Rowenta products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Rowenta Focus Excel Steam Iron for Clothes | 4.3 ★11,565 reviews | 5,400 | Check price on Amazon |
| Rowenta Iron, Focus Excellence Stainless Steel Soleplate Steam Iron | 4.4 ★757 reviews | 4,100 | Check price on Amazon |
| Rowenta AccessSteam Cordreel Steam Iron for Clothes | 4.2 ★11,820 reviews | 3,800 | Check price on Amazon |
| Rowenta Pure Force 2in1 Steamer & Iron: Powerful 1875 Watts | 4.1 ★2,023 reviews | 3,600 | Check price on Amazon |
| Rowenta Pro Master Stainless Steel Soleplate Steam Iron for Clothes | 4.1 ★5,016 reviews | 2,900 | Check price on Amazon |
| Rowenta Iron Steam Force Pro Steam Iron for Clothes | 4.1 ★720 reviews | 2,300 | Check price on Amazon |
| Rowenta Pure Force 3-in-1 Steamer Iron for Clothes XL Soleplate DR8865 | 4.3 ★318 reviews | 2,300 | Check price on Amazon |
| Rowenta AeroSteam Twist Handheld Clothes Steamer with Fabric-Grip | 4.5 ★133 reviews | 2,100 | Check price on Amazon |
| Rowenta Iron Steamer for Clothes Master Steam Station | 4.0 ★419 reviews | 1,800 | Check price on Amazon |
| Rowenta Steam Station, Stainless Steel Soleplate | 4.2 ★3,384 reviews | 1,700 | Check price on Amazon |
Who sells Rowenta
- Amazon99%
- Sabelka<1%
- Oriental Fuchsia Shop<1%
- AmericanBargain<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 105
Rank 2 of 105 brands in Irons by estimated revenue in September 2026, with 23% of the category.
Frequently asked questions
Who makes Rowenta?
Rowenta is the brand name on 41 products we tracked on Amazon in September 2026 mostly in Irons (Home & Kitchen). The largest seller of Rowenta products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Rowenta sell on Amazon?
Rowenta sold an estimated $4.5M on Amazon in September 2026, about 40,000 units. That is +5% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Rowenta's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Rowenta Focus Excel Steam Iron for Clothes (about 5,400 units); 2. Rowenta Iron, Focus Excellence Stainless Steel Soleplate Steam Iron (about 4,100 units); 3. Rowenta AccessSteam Cordreel Steam Iron for Clothes (about 3,800 units).