Who makes Roku? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $13.5M est./mo
- Trend
- Declining
- -14%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 604,538 reviews
- Who sells it
- 28 sellers
- Top seller has 74% of units
Roku estimated monthly revenue on Amazon
Our read on Roku
Roku ranks 3 of 51 brands in LED & LCD TVs on Amazon, with an estimated 18% share of category revenue in September 2026. Estimated monthly revenue was $13.5M on 161,000 units, down from $19.6M in June 2026, a change of -31% across 4 months of data. The trend is labeled Declining, at -14% over the last 2 months. Roku has 68 products selling across 28 sellers, and Amazon accounts for 74% of units. Its top products are streaming sticks and a replacement remote, each selling 14,000 to 15,000 units per month. The average rating is 4.5 across 604,538 reviews, which puts it in the Strong band.
Top Roku products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Roku Streaming Stick Plus with Voice Remote | 4.6 ★10,634 reviews | 15,000 | Check price on Amazon |
| Roku Voice Remote, Replacement TV Remote Control | 4.6 ★24,919 reviews | 15,000 | Check price on Amazon |
| Roku Streaming Stick 4K with Voice Remote | 4.7 ★99,210 reviews | 14,000 | Check price on Amazon |
| Roku Voice Remote Pro | 4.4 ★8,449 reviews | 14,000 | Check price on Amazon |
| Roku 40-Inch Select Series Smart TV 2026-1080p Full HD TV | 4.5 ★2,218 reviews | 14,000 | Check price on Amazon |
| Roku 32-Inch Select Series Smart TV 2026-1080p Full HD TV | 4.5 ★2,246 reviews | 13,000 | Check price on Amazon |
| Roku TV Remote Control | 4.6 ★12,367 reviews | 13,000 | Check price on Amazon |
| Roku 24-Inch Select Series Smart TV 2026-720p HD TV | 4.4 ★804 reviews | 13,000 | Check price on Amazon |
| Roku Streaming Stick HD with Voice Remote | 4.6 ★25,211 reviews | 12,000 | Check price on Amazon |
| Roku Ultra, Ultimate Streaming Player | 4.4 ★8,950 reviews | 12,000 | Check price on Amazon |
Who sells Roku
- Amazon74%
- DynamoNYDeals9%
- Fast and Precise by Staples9%
- Electronics Club1%
- MeimeiGo1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 51
Rank 3 of 51 brands in LED & LCD TVs by estimated revenue in September 2026, with 18% of the category.
Frequently asked questions
Who makes Roku?
Roku is the brand name on 68 products we tracked on Amazon in September 2026 mostly in LED & LCD TVs (Electronics). The largest seller of Roku products that month was Amazon, with 74% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Roku sell on Amazon?
Roku sold an estimated $13.5M on Amazon in September 2026, about 161,000 units. That is -31% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Roku's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Roku Streaming Stick Plus with Voice Remote (about 15,000 units); 2. Roku Voice Remote, Replacement TV Remote Control (about 15,000 units); 3. Roku Streaming Stick 4K with Voice Remote (about 14,000 units).