Who makes Ritual? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.8M est./mo
- Trend
- Declining
- -26%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.4 ★ · 20,005 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Ritual estimated monthly revenue on Amazon
Our read on Ritual
Ritual ranks 2 of 90 brands in the Prenatal Vitamins category on Amazon, with an estimated 10% of category revenue. Estimated revenue in September 2026 was $3.8M on 96,000 units, down 43% from $6.7M in June 2026, the first of 4 months of data. Over the last 2 months the trend is also declining, at -26%. Ritual has 14 products selling, and one seller, Ritual®, accounts for 100% of units. The top product is Ritual Natal Choline Supplement 550mg at an estimated 15,000 units per month, rated 4.5. The brand's average rating is 4.4 across 20,005 reviews, which falls in our Strong band.
Top Ritual products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Ritual Natal Choline Supplement 550mg | 4.5 ★1,155 reviews | 15,000 | Check price on Amazon |
| Ritual Probiotics for Women & Men | 4.3 ★2,339 reviews | 13,000 | Check price on Amazon |
| Ritual Women's Prenatal Multivitamins - Omega-3 DHA - 30 | 4.5 ★1,027 reviews | 13,000 | Check price on Amazon |
| Ritual Men's 18+ Multivitamin | 4.4 ★2,545 reviews | 12,000 | Check price on Amazon |
| Ritual Postpartum Essentials for Women | 4.5 ★1,879 reviews | 10,000 | Check price on Amazon |
| Ritual Women's 50+ Multivitamin | 4.3 ★1,709 reviews | 7,400 | Check price on Amazon |
| Ritual Omega 3 Supplement | 4.5 ★635 reviews | 6,600 | Check price on Amazon |
| Ritual Women's Postnatal Multivitamin | 4.5 ★1,886 reviews | 6,300 | Check price on Amazon |
| Ritual Women's Prenatal Multivitamins - Folate, Iron, Omega-3 | 4.2 ★5,766 reviews | 4,500 | Check price on Amazon |
| Ritual Vegan Pea Protein Powder | 4.3 ★245 reviews | 2,900 | Check price on Amazon |
Who sells Ritual
- Ritual®100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 90
Rank 2 of 90 brands in Prenatal Vitamins by estimated revenue in September 2026, with 10% of the category.
Frequently asked questions
Who makes Ritual?
Ritual is the brand name on 14 products we tracked on Amazon in September 2026 mostly in Prenatal Vitamins (Health & Household). The largest seller of Ritual products that month was Ritual®, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Ritual sell on Amazon?
Ritual sold an estimated $3.8M on Amazon in September 2026, about 96,000 units. That is -43% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Ritual's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Ritual Natal Choline Supplement 550mg (about 15,000 units); 2. Ritual Probiotics for Women & Men (about 13,000 units); 3. Ritual Women's Prenatal Multivitamins - Omega-3 DHA - 30 (about 13,000 units).