Who makes RICE KRISPIES TREATS? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.8M est./mo
- Trend
- Growing
- +28%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.8 ★ · 86,344 reviews
- Who sells it
- Mostly one seller
- Top seller has >99% of units
RICE KRISPIES TREATS estimated monthly revenue on Amazon
Our read on RICE KRISPIES TREATS
RICE KRISPIES TREATS ranks 1 of 22 brands in the Cereal category on Amazon, with an estimated 51% share of category revenue. Estimated revenue in September 2026 was $1.8M on 148,000 units, up 77% from $996K in June 2026, the first of 4 months of data. Over the last 2 months the trend is growing, at +28%. The brand has 24 products selling, led by Rice Krispies Treats Crispy Marshmallow Squares at 84,000 estimated units per month, followed by the Mini version at 26,000. Sales are concentrated: Amazon accounts for more than 99% of units, among 4 sellers in total. Ratings are strong, with an average of 4.8 across 86,344 reviews.
Top RICE KRISPIES TREATS products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Rice Krispies Treats Crispy Marshmallow Squares | 4.8 ★80,793 reviews | 84,000 | Check price on Amazon |
| Rice Krispies Treats Mini Crispy Marshmallow Squares | 4.8 ★245 reviews | 26,000 | Check price on Amazon |
| Rice Krispies Treats Homestyle Crispy Marshmallow Squares | 4.7 ★3,774 reviews | 8,900 | Check price on Amazon |
| Rice Krispies Treats Mega Bars Large Marshmallow Snack Bars | 4.6 ★315 reviews | 1,200 | Check price on Amazon |
| Rice Krispies Treats Crispy Rice Squares | 4.4 ★251 reviews | 910 | Check price on Amazon |
| Rice Krispies Treats Marshmallow Snack Bars, Kids Snacks | 4.5 ★228 reviews | 460 | Check price on Amazon |
| Rice Krispies Treats Bliss Crispy Marshmallow Squares | 4.5 ★187 reviews | 260 | Check price on Amazon |
| Rice Krispies Treats Marshmallow Snack Bars, Made with Whole | 4.6 ★31 reviews | 70 | Check price on Amazon |
| Rice Krispies Treats Crispy Mini Marshmallow Squares | 4.8 ★509 reviews | 25 | Check price on Amazon |
| Kellogg’s Rice Krispies Treats | 3.7 ★11 reviews | 4 | Check price on Amazon |
Who sells RICE KRISPIES TREATS
- Amazon>99%
- Legacy home essentials<1%
- Beverages For You<1%
- FoodserviceDirect Inc.<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 22
Rank 1 of 22 brands in Cereal by estimated revenue in September 2026, with 51% of the category.
Frequently asked questions
Who makes RICE KRISPIES TREATS?
RICE KRISPIES TREATS is the brand name on 24 products we tracked on Amazon in September 2026 mostly in Cereal (Grocery & Gourmet Food). The largest seller of RICE KRISPIES TREATS products that month was Amazon, with >99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does RICE KRISPIES TREATS sell on Amazon?
RICE KRISPIES TREATS sold an estimated $1.8M on Amazon in September 2026, about 148,000 units. That is +77% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are RICE KRISPIES TREATS's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Rice Krispies Treats Crispy Marshmallow Squares (about 84,000 units); 2. Rice Krispies Treats Mini Crispy Marshmallow Squares (about 26,000 units); 3. Rice Krispies Treats Homestyle Crispy Marshmallow Squares (about 8,900 units).