Who makes Purple? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.7M est./mo
- Trend
- Declining
- -29%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.3 ★ · 33,926 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Purple estimated monthly revenue on Amazon
Our read on Purple
Purple ranks 5 of 267 brands in Bed Pillows within Home & Kitchen, with an estimated 4% share of that category's revenue. Estimated revenue for September 2026 was $2.7M on 14,000 units, up 2% from $2.6M in June 2026, though the trend over the last 2 months is labeled Declining at -29%. The brand has 55 products selling and an average rating of 4.3, which falls in the Mixed band across 33,926 reviews. Its top product, the Purple Harmony Pillow, sells an estimated 2,100 units per month and is rated 4.2. Sales are concentrated: Purple Innovation accounts for 99% of units, and 3 sellers are active in total.
Top Purple products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Purple Harmony Pillow - Medium Loft, Standard Size, Cooling Gel | 4.2 ★7,149 reviews | 2,100 | Check price on Amazon |
| Purple Ultimate Seat Cushion | 4.4 ★3,595 reviews | 1,700 | Check price on Amazon |
| Purple Royal Seat Cushion | 4.3 ★4,607 reviews | 1,600 | Check price on Amazon |
| Purple Simply Seat Cushion | 4.4 ★2,560 reviews | 1,600 | Check price on Amazon |
| Purple Double Seat Cushion | 4.4 ★2,303 reviews | 1,500 | Check price on Amazon |
| Purple Back Cushion, Lumbar Support Pillow for Office Chair | 4.2 ★1,744 reviews | 920 | Check price on Amazon |
| Purple Harmony Pillow - Tall Loft, King Size - Cooling Gel Neck | 4.2 ★7,141 reviews | 760 | Check price on Amazon |
| Purple GridCloud Pillow, Standard Size | 4.1 ★136 reviews | 750 | Check price on Amazon |
| Purple Harmony Pillow - Low Loft, Standard Size - Cooling Gel | 4.2 ★7,152 reviews | 410 | Check price on Amazon |
| Purple DreamLayer Pillow | 4.0 ★272 reviews | 360 | Check price on Amazon |
Who sells Purple
- Purple Innovation99%
- Dave Electronics1%
- PortmanGoodsOKC<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#5 of 267
Rank 5 of 267 brands in Bed Pillows by estimated revenue in September 2026, with 4% of the category.
Frequently asked questions
Who makes Purple?
Purple is the brand name on 55 products we tracked on Amazon in September 2026 mostly in Bed Pillows (Home & Kitchen). The largest seller of Purple products that month was Purple Innovation, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Purple sell on Amazon?
Purple sold an estimated $2.7M on Amazon in September 2026, about 14,000 units. That is +2% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Purple's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Purple Harmony Pillow - Medium Loft, Standard Size, Cooling Gel (about 2,100 units); 2. Purple Ultimate Seat Cushion (about 1,700 units); 3. Purple Royal Seat Cushion (about 1,600 units).