Who makes Pura? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.9M est./mo
- Trend
- Stable
- -4%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.1 ★ · 14,473 reviews
- Who sells it
- 8 sellers
- Top seller has 61% of units
Pura estimated monthly revenue on Amazon
Our read on Pura
Pura ranks 1 of 59 brands in Home Fragrance Accessories, with an estimated 36% of the category's revenue. Estimated revenue was $1.9M in September 2026, from about 46,000 units, down from $2.3M in June 2026 (-16%). The recent trend is labeled Stable, at -4% over 2 months. Pura has 95 products selling across 8 sellers, and Pattern. accounts for 61% of units, followed by Amazon at 32%. The top product, Pura Plus Smart Home Fragrance Diffuser for Large Spaces, sells 6,200 units per month with a 4.3 rating. The brand's average rating is 4.1, which falls in the Mixed band, across 14,473 reviews. Pura Car Pro Smart Fragrance Diffuser has a 3.4 rating at 2,400 units per month.
Top Pura products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Pura Plus Smart Home Fragrance Diffuser for Large Spaces | 4.3 ★854 reviews | 6,200 | Check price on Amazon |
| Pura Car Pro Smart Fragrance Diffuser | 3.4 ★340 reviews | 2,400 | Check price on Amazon |
| Pura Home, Smart Home Fragrance Diffuser, V5 | 4.1 ★73 reviews | 2,300 | Check price on Amazon |
| Pura Home 4 Fragrance Diffuser | 4.4 ★487 reviews | 2,200 | Check price on Amazon |
| Pura x Simplicity Home Diffuser Refill | 4.3 ★613 reviews | 1,400 | Check price on Amazon |
| Pura x Unify Co. Home Diffuser Refill | 4.5 ★419 reviews | 1,400 | Check price on Amazon |
| Pura Home Diffuser Refill | 4.6 ★127 reviews | 1,300 | Check price on Amazon |
| Pura Hypoallergenic Diapers, Size 1 | 4.0 ★2,102 reviews | 1,200 | Check price on Amazon |
| Pura Hypoallergenic Diaper Pants Size 7 | 3.6 ★268 reviews | 1,100 | Check price on Amazon |
| Pura Car Scent Refill, Linens & Surf | 4.2 ★621 reviews | 1,100 | Check price on Amazon |
Who sells Pura
- Pattern.61%
- Amazon32%
- Next Buy (SN recorded)5%
- Bottle Pros... Safe Children's Products1%
- alwayz-on-sale1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 59
Rank 1 of 59 brands in Home Fragrance Accessories by estimated revenue in September 2026, with 36% of the category.
Frequently asked questions
Who makes Pura?
Pura is the brand name on 95 products we tracked on Amazon in September 2026 mostly in Home Fragrance Accessories (Home & Kitchen). The largest seller of Pura products that month was Pattern., with 61% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Pura sell on Amazon?
Pura sold an estimated $1.9M on Amazon in September 2026, about 46,000 units. That is -16% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Pura's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Pura Plus Smart Home Fragrance Diffuser for Large Spaces (about 6,200 units); 2. Pura Car Pro Smart Fragrance Diffuser (about 2,400 units); 3. Pura Home, Smart Home Fragrance Diffuser, V5 (about 2,300 units).