Who makes PUR? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.1M est./mo
- Trend
- Growing
- +27%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 147,802 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
PUR estimated monthly revenue on Amazon
Our read on PUR
PUR ranks 1 of 24 brands in Replacement Faucet Water Filters, with an estimated 52% of the category's revenue. Estimated revenue in September 2026 was $2.1M on 71,000 units, up 20% from $1.7M in June 2026, and the trend is marked Growing at +27% over the last 2 months. The brand has 27 products selling and an average rating of 4.5 across 147,802 reviews. Its top product, PUR Water Filters for Pitcher & Dispenser, sells an estimated 14,000 units per month and is rated 4.7. Sales are concentrated: Amazon accounts for 99% of units among 4 sellers. This view covers 4 months of data, so it shows a short window.
Top PUR products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| PUR Water Filters for Pitcher & Dispenser | 4.7 ★20,545 reviews | 14,000 | Check price on Amazon |
| PUR PLUS Water Pitcher Replacement Filter with Lead Reduction | 4.5 ★28,449 reviews | 12,000 | Check price on Amazon |
| PUR PLUS Faucet Mount Replacement Filter 2-Pack | 4.6 ★12,620 reviews | 11,000 | Check price on Amazon |
| PUR Plus Faucet-Mount Water Filtration System | 4.4 ★23,548 reviews | 6,600 | Check price on Amazon |
| PUR Plus Faucet Mount Water Filter Replacement with Mineral Core for | 4.6 ★18,682 reviews | 3,900 | Check price on Amazon |
| PUR Plus Vertical Faucet Mount Water Filtration System | 4.4 ★11,050 reviews | 3,100 | Check price on Amazon |
| PUR Water Filter Pitcher, 7-Cup Water Pitcher with Filter | 4.6 ★6,549 reviews | 2,800 | Check price on Amazon |
| PUR 30-Cup Countertop Water Filter Dispenser for Fridge | 4.4 ★6,736 reviews | 2,600 | Check price on Amazon |
| PUR Plus 30-Cup Water Filter Dispenser with 1 Lead-Reducing Filter | 4.0 ★5,991 reviews | 1,400 | Check price on Amazon |
| PUR 11-Cup Water Pitcher, Includes 1 Genuine PUR Filter | 4.4 ★1,095 reviews | 1,300 | Check price on Amazon |
Who sells PUR
- Amazon99%
- LAHCreatesArt1%
- Any Thing For Cheap<1%
- DoodShop<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 24
Rank 1 of 24 brands in Replacement Faucet Water Filters by estimated revenue in September 2026, with 52% of the category.
Frequently asked questions
Who makes PUR?
PUR is the brand name on 27 products we tracked on Amazon in September 2026 mostly in Replacement Faucet Water Filters (Tools & Home Improvement). The largest seller of PUR products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does PUR sell on Amazon?
PUR sold an estimated $2.1M on Amazon in September 2026, about 71,000 units. That is +20% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are PUR's best-selling products on Amazon?
By estimated units sold in September 2026: 1. PUR Water Filters for Pitcher & Dispenser (about 14,000 units); 2. PUR PLUS Water Pitcher Replacement Filter with Lead Reduction (about 12,000 units); 3. PUR PLUS Faucet Mount Replacement Filter 2-Pack (about 11,000 units).