Who makes Pull-Ups? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $5.9M est./mo
- Trend
- Stable
- -8%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 90,326 reviews
- Who sells it
- Mostly one seller
- Top seller has 97% of units
Pull-Ups estimated monthly revenue on Amazon
Our read on Pull-Ups
Pull-Ups ranks 1 of 62 brands in the Training Pants category on Amazon, with an estimated 49% of the category's revenue. Estimated revenue in September 2026 was $5.9M on 176,000 units, up 16% from $5.1M in June 2026, the first of 4 months of data. Over the most recent 2 months the trend is labeled Stable, with a change of -8%. The brand has 93 products selling and an average rating of 4.7 across 90,326 reviews. Its top product, Pull-Ups Boys' Potty Training Pants, sells an estimated 11,000 units per month. Sales are concentrated: Amazon accounts for 97% of units, while 18 sellers are active in total.
Top Pull-Ups products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Pull-Ups Boys' Potty Training Pants | 4.7 ★25,373 reviews | 11,000 | Check price on Amazon |
| Pull-Ups Boys' Night-Time Potty Training Pants | 4.7 ★11,156 reviews | 9,400 | Check price on Amazon |
| Pull-Ups Girls' Potty Training Pants | 4.8 ★33,768 reviews | 6,400 | Check price on Amazon |
| Pull-Ups Girls' Night-Time Potty Training Pants | 4.7 ★7,891 reviews | 5,000 | Check price on Amazon |
| Pull-Ups Girls Skin Essentials Training Pants | 4.5 ★703 reviews | 2,800 | Check price on Amazon |
| Pull-Ups New Leaf Girls' Disney Frozen Potty Training Pants | 4.8 ★2,535 reviews | 160 | Check price on Amazon |
| Huggies Pull-Ups Boys' Potty Training Pants | 0.0 ★ | 95 | Check price on Amazon |
| Huggies Pull-Ups Girls' Potty Disposable Training Pants | 0.0 ★ | 57 | Check price on Amazon |
| Pull-Ups Girls' Nighttime Potty Training Pants Training Underwear | 4.7 ★252 reviews | 54 | Check price on Amazon |
| Pull-Ups Boys' Potty Training Pants, 3T-4T | 4.8 ★4,202 reviews | 35 | Check price on Amazon |
Who sells Pull-Ups
- Amazon97%
- AMERICAN SEAIR IMPORTS2%
- Sai Best Deals<1%
- Useful Universe<1%
- BabyLuck<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 62
Rank 1 of 62 brands in Training Pants by estimated revenue in September 2026, with 49% of the category.
Frequently asked questions
Who makes Pull-Ups?
Pull-Ups is the brand name on 93 products we tracked on Amazon in September 2026 mostly in Training Pants (Baby Products). The largest seller of Pull-Ups products that month was Amazon, with 97% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Pull-Ups sell on Amazon?
Pull-Ups sold an estimated $5.9M on Amazon in September 2026, about 176,000 units. That is +16% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Pull-Ups's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Pull-Ups Boys' Potty Training Pants (about 11,000 units); 2. Pull-Ups Boys' Night-Time Potty Training Pants (about 9,400 units); 3. Pull-Ups Girls' Potty Training Pants (about 6,400 units).