Who makes Pro Plan Veterinary Diets? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $8.0M est./mo
- Trend
- Growing
- +37%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 88,260 reviews
- Who sells it
- Mostly one seller
- Top seller has >99% of units
Pro Plan Veterinary Diets estimated monthly revenue on Amazon
Our read on Pro Plan Veterinary Diets
Pro Plan Veterinary Diets ranks 1 of 101 brands in the Probiotics category within Pet Supplies, with an estimated 43% of category revenue. Estimated revenue for September 2026 was $8.0M on 246,000 units, the same as the $8.0M estimated for June 2026, so the change since the first month is +0%. The trend is labeled Growing, at +37% over a 2 month window. The brand has 34 products selling and an average rating of 4.6 across 88,260 reviews. Purina Pro Plan Veterinary Supplements FortiFlora Dog Probiotic leads at 126,000 units per month, followed by the FortiFlora Cat Probiotic Powder at 53,000. Sales are concentrated, with Amazon holding more than 99% of units among 3 sellers.
Top Pro Plan Veterinary Diets products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Purina Pro Plan Veterinary Supplements FortiFlora Dog Probiotic | 4.7 ★49,839 reviews | 126,000 | Check price on Amazon |
| Purina Pro Plan Vet Supplements FortiFlora Cat Probiotic Powder | 4.7 ★20,453 reviews | 53,000 | Check price on Amazon |
| Purina Pro Plan Veterinary Hydra Care Cat Hydration Supplement | 4.3 ★520 reviews | 16,000 | Check price on Amazon |
| Purina Pro Plan Supplements Calming Care | 4.4 ★2,411 reviews | 12,000 | Check price on Amazon |
| Purina Pro Plan Vet Supplements FortiFlora Dog Probiotic Tablets | 4.7 ★5,215 reviews | 8,500 | Check price on Amazon |
| Purina Pro Plan Supplements Joint Care Large Breed Dog Supplement | 4.5 ★1,630 reviews | 6,400 | Check price on Amazon |
| Pro Plan Veterinary Diets Purina Urinary Health Cat Treats | 4.7 ★679 reviews | 5,800 | Check price on Amazon |
| Purina Pro Plan Supplements Joint Care Small Breed Dog Supplement | 4.5 ★1,496 reviews | 3,100 | Check price on Amazon |
| Purina Pro Plan Veterinary Supplements Multi Care for Cats | 4.6 ★736 reviews | 2,500 | Check price on Amazon |
| Purina Pro Plan Veterinary Supplements Diarrhea Response for Dogs | 4.7 ★27 reviews | 1,300 | Check price on Amazon |
Who sells Pro Plan Veterinary Diets
- Amazon>99%
- AbsolutelyPets<1%
- CPGIO<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 101
Rank 1 of 101 brands in Probiotics by estimated revenue in September 2026, with 43% of the category.
Frequently asked questions
Who makes Pro Plan Veterinary Diets?
Pro Plan Veterinary Diets is the brand name on 34 products we tracked on Amazon in September 2026 mostly in Probiotics (Pet Supplies). The largest seller of Pro Plan Veterinary Diets products that month was Amazon, with >99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Pro Plan Veterinary Diets sell on Amazon?
Pro Plan Veterinary Diets sold an estimated $8.0M on Amazon in September 2026, about 246,000 units. That is +0% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Pro Plan Veterinary Diets's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Purina Pro Plan Veterinary Supplements FortiFlora Dog Probiotic (about 126,000 units); 2. Purina Pro Plan Vet Supplements FortiFlora Cat Probiotic Powder (about 53,000 units); 3. Purina Pro Plan Veterinary Hydra Care Cat Hydration Supplement (about 16,000 units).