Who makes Pop-Tarts? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.7M est./mo
- Trend
- Growing
- +14%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 19,352 reviews
- Who sells it
- Mostly one seller
- Top seller has 93% of units
Pop-Tarts estimated monthly revenue on Amazon
Our read on Pop-Tarts
Pop-Tarts ranks 1 of 14 brands in Toaster Pastries on Amazon, with an estimated 80% of the category's revenue. Estimated revenue in September 2026 was $1.7M on 191,000 units, up 28% from $1.3M in June 2026, and the trend is labeled Growing at +14% over the last 2 months. The brand has 77 products selling and an average rating of 4.6 across 19,352 reviews. Sales are concentrated: Amazon accounts for 93% of units, with 33 sellers in total. The top product, Pop-Tarts Toaster Pastries, sells an estimated 74,000 units per month at a 4.6 rating. Protein Toaster Pastries follows at 4,700 units and a 4.3 rating. These figures cover 4 months of data.
Top Pop-Tarts products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Pop-Tarts Toaster Pastries | 4.6 ★6,964 reviews | 74,000 | Check price on Amazon |
| Pop-Tarts Protein Toaster Pastries | 4.3 ★182 reviews | 4,700 | Check price on Amazon |
| Pop-Tarts Super Stuffed Molten Lava Cake Toaster Pastries | 3.6 ★150 reviews | 2,100 | Check price on Amazon |
| Kellogg's, Pop Tarts, Pumpkin Pie | 4.2 ★312 reviews | 2,000 | Check price on Amazon |
| Pop-Tarts Breakfast Toaster Pastries, Unfrosted Blueberry | 4.0 ★600 reviews | 910 | Check price on Amazon |
| Pop-Tarts Breakfast Toaster Pastries, Frosted S'mores Flavored | 4.6 ★146 reviews | 840 | Check price on Amazon |
| Pop-Tarts Breakfast Toaster Pastries, Frosted Cherry Flavored | 4.6 ★1,130 reviews | 780 | Check price on Amazon |
| Pop-Tarts Girl Scout Toaster Pastries | 3.6 ★273 reviews | 740 | Check price on Amazon |
| Pop-Tarts, Frosted Chocolate Fudge Toaster Pastries | 3.6 ★12 reviews | 430 | Check price on Amazon |
| Pop-Tarts Super Stuffed Strawberry Blast Toaster Pastries | 4.1 ★60 reviews | 340 | Check price on Amazon |
Who sells Pop-Tarts
- Amazon93%
- HIL Deals2%
- SB & Co. Essentials1%
- Potato Land Sales1%
- 7th Avenue Photo & Audio<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 14
Rank 1 of 14 brands in Toaster Pastries by estimated revenue in September 2026, with 80% of the category.
Frequently asked questions
Who makes Pop-Tarts?
Pop-Tarts is the brand name on 77 products we tracked on Amazon in September 2026 mostly in Toaster Pastries (Grocery & Gourmet Food). The largest seller of Pop-Tarts products that month was Amazon, with 93% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Pop-Tarts sell on Amazon?
Pop-Tarts sold an estimated $1.7M on Amazon in September 2026, about 191,000 units. That is +28% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Pop-Tarts's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Pop-Tarts Toaster Pastries (about 74,000 units); 2. Pop-Tarts Protein Toaster Pastries (about 4,700 units); 3. Pop-Tarts Super Stuffed Molten Lava Cake Toaster Pastries (about 2,100 units).