Who makes Polaroid? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.0M est./mo
- Trend
- Stable
- -2%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.1 ★ · 140,636 reviews
- Who sells it
- Mostly one seller
- Top seller has 91% of units
Polaroid estimated monthly revenue on Amazon
Our read on Polaroid
Polaroid ranks 2 of 122 brands in Instant Cameras within Electronics, with an estimated 15% share of category revenue. Estimated revenue in September 2026 was $3.0M on 47,000 units, compared with $3.3M in June 2026, a change of -10% since the first month. Over the last 2 months the trend is labeled Stable at -2%. The brand has 224 products selling across 21 sellers, but sales are concentrated: Amazon accounts for 91% of units. The leading products are Polaroid Go Color Film, White Frame at 4,400 units per month, Polaroid Color Film for 600 at 4,200, and Polaroid Color Film for I-Type at 3,500. The average rating is 4.1 across 140,636 reviews, which falls in the Mixed band. This read covers 4 months of data.
Top Polaroid products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Polaroid Go Color Film, White Frame | 4.4 ★8,945 reviews | 4,400 | Check price on Amazon |
| Polaroid Color Film for 600 | 4.6 ★29,850 reviews | 4,200 | Check price on Amazon |
| Polaroid Color Film for I-Type | 4.6 ★19,629 reviews | 3,500 | Check price on Amazon |
| Polaroid Instant Color I-Type Film | 4.5 ★22,570 reviews | 2,900 | Check price on Amazon |
| Polaroid Color i-Type Film | 4.4 ★1,424 reviews | 2,600 | Check price on Amazon |
| Polaroid Now 3rd Generation I-Type Instant Camera + Film Bundle | 4.0 ★1,528 reviews | 1,900 | Check price on Amazon |
| Polaroid Go Color Film | 0.0 ★ | 1,800 | Check price on Amazon |
| Polaroid Color 600 Film Triple Pack | 4.5 ★1,031 reviews | 1,600 | Check price on Amazon |
| Polaroid Color Film for I-Type, Instant Film | 4.4 ★1,428 reviews | 1,500 | Check price on Amazon |
| Polaroid Large Photo Album | 4.8 ★701 reviews | 1,200 | Check price on Amazon |
Who sells Polaroid
- Amazon91%
- COWINS LLC (SHIPS TODAY OR NEXT BUSINESS DAY)2%
- FABBLE2%
- Busiapp Corporation1%
- Quality Photo1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 122
Rank 2 of 122 brands in Instant Cameras by estimated revenue in September 2026, with 15% of the category.
Frequently asked questions
Who makes Polaroid?
Polaroid is the brand name on 224 products we tracked on Amazon in September 2026 mostly in Instant Cameras (Electronics). The largest seller of Polaroid products that month was Amazon, with 91% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Polaroid sell on Amazon?
Polaroid sold an estimated $3.0M on Amazon in September 2026, about 47,000 units. That is -10% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Polaroid's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Polaroid Go Color Film, White Frame (about 4,400 units); 2. Polaroid Color Film for 600 (about 4,200 units); 3. Polaroid Color Film for I-Type (about 3,500 units).