Who makes Owlet? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $6.0M est./mo
- Trend
- Growing
- +35%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.1 ★ · 13,812 reviews
- Who sells it
- Mostly one seller
- Top seller has 94% of units
Owlet estimated monthly revenue on Amazon
Our read on Owlet
Owlet is a large brand in Smart Monitors, a Baby Products category with 63 brands, where it ranks 2 and holds an estimated 32% of category revenue. Estimated revenue was $6.0M in September 2026 on 25,000 units, up +114% from $2.8M in June 2026, and the trend is marked as growing at +35% over 2 months. The brand has 17 products selling across 4 sellers, though sales are mostly through one seller: Amazon accounts for 94% of units. The top product, an Owlet Dream Sock monitor, sells about 5,800 units per month. The average rating is 4.1 across 13,812 reviews, which places it in the mixed band. This reading covers 4 months of data.
Top Owlet products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Owlet Dream Sock Smart Baby Monitor, Better Sleep for Baby & You | 4.0 ★5,316 reviews | 5,800 | Check price on Amazon |
| Owlet Dream Sight Smart Baby Monitor | 3.9 ★374 reviews | 1,700 | Check price on Amazon |
| Owlet Dream Sock Smart Baby Monitor, Includes 3 Months of Owlet | 4.0 ★5,314 reviews | 1,600 | Check price on Amazon |
| Owlet Dream Duo 3 Smart Baby Monitor System | 4.2 ★245 reviews | 1,300 | Check price on Amazon |
| Owlet Dream Sock Fabric Sock Accessory | 4.8 ★80 reviews | 1,300 | Check price on Amazon |
| Owlet Accessory Fabric Sock for Dream Sock Baby Monitor | 4.7 ★924 reviews | 990 | Check price on Amazon |
| Owlet Dream Duo 2 Smart Baby Monitor System | 4.0 ★1,328 reviews | 140 | Check price on Amazon |
| Owlet Floor Stand for Dream Sight Video Baby Monitor | 0.0 ★ | 75 | Check price on Amazon |
| Owlet Dream Sight Smart Baby Monitor Camera with Floor Stand | 0.0 ★ | 34 | Check price on Amazon |
| Owlet Dream Sock Extra Large Accessory Sock | 4.6 ★231 reviews | 12 | Check price on Amazon |
Who sells Owlet
- Amazon94%
- Midwest Estore5%
- PRIME CELLUTIONS1%
- pexils<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 63
Rank 2 of 63 brands in Smart Monitors by estimated revenue in September 2026, with 32% of the category.
Frequently asked questions
Who makes Owlet?
Owlet is the brand name on 17 products we tracked on Amazon in September 2026 mostly in Smart Monitors (Baby Products). The largest seller of Owlet products that month was Amazon, with 94% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Owlet sell on Amazon?
Owlet sold an estimated $6.0M on Amazon in September 2026, about 25,000 units. That is +114% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Owlet's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Owlet Dream Sock Smart Baby Monitor, Better Sleep for Baby & You (about 5,800 units); 2. Owlet Dream Sight Smart Baby Monitor (about 1,700 units); 3. Owlet Dream Sock Smart Baby Monitor, Includes 3 Months of Owlet (about 1,600 units).