Who makes OURA? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.6M est./mo
- Trend
- Declining
- -87%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.4 ★ · 55,366 reviews
- Who sells it
- Mostly one seller
- Top seller has 94% of units
OURA estimated monthly revenue on Amazon
Our read on OURA
OURA ranks 2 of 111 brands in the Rings category on Amazon, with an estimated 15% of the category's revenue. Estimated revenue was $2.6M in September 2026 on 14,000 units, down from $42.4M in June 2026, a change of -94%. Over the last 2 months the trend is labeled declining at -87%. Amazon accounts for 94% of units, with ANR TECH at 5%, so the brand is mostly sold by one seller. The brand has 128 products selling and an average rating of 4.4 across 55,366 reviews. Its top item by units is the OURA Ring 4 Sizing Kit at 1,100 per month. This view covers 4 months of data.
Top OURA products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| OURA Ring 4 Sizing Kit | 4.5 ★4,063 reviews | 1,100 | Check price on Amazon |
| Oura Ring 5 Official Charging Case | 4.6 ★175 reviews | 600 | Check price on Amazon |
| Oura Ring 5 Official Charging Dock | 4.6 ★40 reviews | 420 | Check price on Amazon |
| Oura Ring 4 Charger | 4.7 ★913 reviews | 370 | Check price on Amazon |
| OURA Ring 4 Smart Ring - Gold - Size 7 | 4.0 ★9,218 reviews | 340 | Check price on Amazon |
| Oura Ring Gen3 Sizing Kit | 4.3 ★1,060 reviews | 190 | Check price on Amazon |
| Oura Ring 5 Smart Wearable | 4.4 ★2,217 reviews | 170 | Check price on Amazon |
| OURA Ring 4 Smart Ring - Stealth - Size 11 | 4.0 ★9,231 reviews | 120 | Check price on Amazon |
| OURA Ring 4 Charging Case | 4.5 ★457 reviews | 93 | Check price on Amazon |
| OURA Ring 4 Smart Ring - Brushed Silver - Size 12 | 4.0 ★9,205 reviews | 92 | Check price on Amazon |
Who sells OURA
- Amazon94%
- ANR TECH5%
- TheGadgetDeal<1%
- BeatMarket<1%
- DC-Deals<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 111
Rank 2 of 111 brands in Rings by estimated revenue in September 2026, with 15% of the category.
Frequently asked questions
Who makes OURA?
OURA is the brand name on 128 products we tracked on Amazon in September 2026 mostly in Rings (Electronics). The largest seller of OURA products that month was Amazon, with 94% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does OURA sell on Amazon?
OURA sold an estimated $2.6M on Amazon in September 2026, about 14,000 units. That is -94% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are OURA's best-selling products on Amazon?
By estimated units sold in September 2026: 1. OURA Ring 4 Sizing Kit (about 1,100 units); 2. Oura Ring 5 Official Charging Case (about 600 units); 3. Oura Ring 5 Official Charging Dock (about 420 units).