Who makes Nutella? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.0M est./mo
- Trend
- Growing
- +31%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 92,395 reviews
- Who sells it
- Mostly one seller
- Top seller has >99% of units
Nutella estimated monthly revenue on Amazon
Our read on Nutella
Nutella ranks 1 of 67 brands in Chocolate & Hazelnut Spreads on Amazon, with an estimated 65% of that category's revenue. Estimated revenue in September 2026 was $2.0M on 204,000 units, up 46% since June 2026, when it was $1.3M. The trend is labeled Growing, at +31% over the last 2 months. The brand has 30 products selling, and the top product, Nutella Biscuits Cookies, sells an estimated 82,000 units per month. Ratings are strong, with an average of 4.7 across 92,395 reviews. Sales are concentrated: Amazon accounts for more than 99% of units, while 9 sellers are listed in total. The estimates cover 4 months of data.
Top Nutella products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Nutella Biscuits Cookies, Sweet Snack Pack with Hazelnut Spread | 4.6 ★12,056 reviews | 82,000 | Check price on Amazon |
| Nutella Creamy Hazelnut Spread with Cocoa, 35.3 oz | 4.8 ★16,727 reviews | 31,000 | Check price on Amazon |
| Nutella Creamy Hazelnut Spread with Cocoa, 13 oz | 4.8 ★13,315 reviews | 21,000 | Check price on Amazon |
| Nutella & Go Kids Snacks for Kids | 4.8 ★6,071 reviews | 15,000 | Check price on Amazon |
| Nutella Peanut Spread with Cocoa | 4.6 ★774 reviews | 12,000 | Check price on Amazon |
| Nutella Creamy Hazelnut Spread with Cocoa, 26.5 oz Jar | 4.8 ★27,261 reviews | 6,000 | Check price on Amazon |
| Nutella Creamy Hazelnut Spread with Cocoa, 2 Ct, 45.8 oz total | 4.8 ★1,153 reviews | 4,000 | Check price on Amazon |
| Nutella & Go Hazelnut Spread and Breadsticks | 4.8 ★877 reviews | 3,300 | Check price on Amazon |
| Nutella Creamy Hazelnut Spread with Cocoa, 7.7 oz | 4.8 ★933 reviews | 1,300 | Check price on Amazon |
| Nutella B-Ready Wafer Bars | 4.8 ★176 reviews | 830 | Check price on Amazon |
Who sells Nutella
- Amazon>99%
- Look&pick<1%
- HOME&MOREUSA<1%
- PARTNER STORE USA<1%
- Homes Haven<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 67
Rank 1 of 67 brands in Chocolate & Hazelnut Spreads by estimated revenue in September 2026, with 65% of the category.
Frequently asked questions
Who makes Nutella?
Nutella is the brand name on 30 products we tracked on Amazon in September 2026 mostly in Chocolate & Hazelnut Spreads (Grocery & Gourmet Food). The largest seller of Nutella products that month was Amazon, with >99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Nutella sell on Amazon?
Nutella sold an estimated $2.0M on Amazon in September 2026, about 204,000 units. That is +46% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Nutella's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Nutella Biscuits Cookies, Sweet Snack Pack with Hazelnut Spread (about 82,000 units); 2. Nutella Creamy Hazelnut Spread with Cocoa, 35.3 oz (about 31,000 units); 3. Nutella Creamy Hazelnut Spread with Cocoa, 13 oz (about 21,000 units).