Who makes NUK? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.8M est./mo
- Trend
- Growing
- +32%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 172,640 reviews
- Who sells it
- Mostly one seller
- Top seller has 98% of units
NUK estimated monthly revenue on Amazon
Our read on NUK
NUK ranks 2 of 146 brands in the Cups category on Amazon, with an estimated 13% of category revenue. Estimated monthly revenue was $1.8M in September 2026, up 73% from $1.1M in June 2026, and the latest month's estimated units were 145,000. Over the last 2 months the trend is Growing, at +32%. The brand has 106 products selling and an average rating of 4.6 across 172,640 reviews. Sales are concentrated: Amazon accounts for 98% of units among 8 sellers. The top products by estimated monthly units are the NUK Timeless Comfy Orthodontic Pacifier at 12,000 and the NUK First Choice Comfy Orthodontic Baby Pacifier at 11,000. This view covers 4 months of data.
Top NUK products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| NUK Timeless Comfy Orthodontic Pacifier | 4.6 ★19,900 reviews | 12,000 | Check price on Amazon |
| NUK First Choice Comfy Orthodontic Baby Pacifier | 4.6 ★19,898 reviews | 11,000 | Check price on Amazon |
| NUK Silicone Replacement Spout, 5-Pack | 4.7 ★375 reviews | 6,500 | Check price on Amazon |
| NUK Learner Cup, 10 Oz, Pack of 2, Pooh Bear | 4.8 ★6,731 reviews | 4,700 | Check price on Amazon |
| NUK Perfect Match Natural Transition Baby Bottle | 4.6 ★2,320 reviews | 4,400 | Check price on Amazon |
| NUK Learner Sippy Cup, 5oz | 4.6 ★7,061 reviews | 4,300 | Check price on Amazon |
| NUK Learner Straw Cup 10oz | 4.5 ★2,053 reviews | 4,200 | Check price on Amazon |
| NUK for Nature Simply Natural Pacifier | 4.2 ★1,726 reviews | 4,200 | Check price on Amazon |
| NUK First Choice Active Cup 2.0 | 4.7 ★4,506 reviews | 4,000 | Check price on Amazon |
| NUK Perfect Match Natural Transition Flow Control Nipple | 4.5 ★321 reviews | 3,300 | Check price on Amazon |
Who sells NUK
- Amazon98%
- kiddie world1%
- Pathway Products LLC<1%
- Be Happy Journey<1%
- FBAConsumerGoods<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 146
Rank 2 of 146 brands in Cups by estimated revenue in September 2026, with 13% of the category.
Frequently asked questions
Who makes NUK?
NUK is the brand name on 106 products we tracked on Amazon in September 2026 mostly in Cups (Baby Products). The largest seller of NUK products that month was Amazon, with 98% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does NUK sell on Amazon?
NUK sold an estimated $1.8M on Amazon in September 2026, about 145,000 units. That is +73% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are NUK's best-selling products on Amazon?
By estimated units sold in September 2026: 1. NUK Timeless Comfy Orthodontic Pacifier (about 12,000 units); 2. NUK First Choice Comfy Orthodontic Baby Pacifier (about 11,000 units); 3. NUK Silicone Replacement Spout, 5-Pack (about 6,500 units).