Who makes NOW? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $20.5M est./mo
- Trend
- Growing
- +102%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 1,524,518 reviews
- Who sells it
- Mostly one seller
- Top seller has 92% of units
NOW estimated monthly revenue on Amazon
Our read on NOW
NOW is a Large brand in Diet & Sports Nutrition, ranking 4 of 204 brands with an 8% share of the category's estimated revenue. In September 2026 its estimated revenue was $20.5M on 1,264,000 estimated units, up from $12K in June 2026, the first of 4 months of data. The trend is labeled Growing, at +102% over the last 2 months. Sales are concentrated: Amazon accounts for 92% of units, with Highland Health Foods at 3% and Nutri Catalog at 2%. The brand has 575 products selling and an average rating of 4.6 across 1,524,518 reviews. Its top product by units is Now Supplements, Psyllium Husk Caps 500mg, at 54,000 estimated units per month.
Top NOW products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Now Supplements, Psyllium Husk Caps 500mg | 4.6 ★32,196 reviews | 54,000 | Check price on Amazon |
| NOW Supplements, Whole Psyllium Husks | 4.6 ★12,782 reviews | 34,000 | Check price on Amazon |
| NOW Supplements, Vitamin D-3 & K-2 | 4.8 ★13,802 reviews | 30,000 | Check price on Amazon |
| NOW Supplements, Omega-3 180 EPA / 120 DHA | 4.7 ★29,854 reviews | 23,000 | Check price on Amazon |
| NOW Foods, Pumpkin Seeds, Raw and Unsalted | 4.7 ★6,846 reviews | 20,000 | Check price on Amazon |
| NOW Supplements, NAC | 4.6 ★21,499 reviews | 19,000 | Check price on Amazon |
| NOW Supplements, Magnesium Glycinate 100 mg | 4.7 ★8,658 reviews | 17,000 | Check price on Amazon |
| Now Supplements, L-Lysine 1,000 mg | 4.6 ★37,666 reviews | 17,000 | Check price on Amazon |
| NOW Foods Supplements, Vitamin D-3 5,000 IU | 4.8 ★51,912 reviews | 15,000 | Check price on Amazon |
| NOW Foods, Organic Monk Fruit | 4.4 ★7,734 reviews | 14,000 | Check price on Amazon |
Who sells NOW
- Amazon92%
- Highland Health Foods3%
- Nutri Catalog2%
- Nutrition Bizz1%
- Best~Naturals1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#4 of 204
Rank 4 of 204 brands in Diet & Sports Nutrition by estimated revenue in September 2026, with 8% of the category.
Frequently asked questions
Who makes NOW?
NOW is the brand name on 575 products we tracked on Amazon in September 2026 mostly in Diet & Sports Nutrition (Health & Household). The largest seller of NOW products that month was Amazon, with 92% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does NOW sell on Amazon?
NOW sold an estimated $20.5M on Amazon in September 2026, about 1,264,000 units. That is +165102% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are NOW's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Now Supplements, Psyllium Husk Caps 500mg (about 54,000 units); 2. NOW Supplements, Whole Psyllium Husks (about 34,000 units); 3. NOW Supplements, Vitamin D-3 & K-2 (about 30,000 units).