Who makes NordicTrack? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.5M est./mo
- Trend
- Stable
- +2%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.3 ★ · 65,180 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
NordicTrack estimated monthly revenue on Amazon
Our read on NordicTrack
NordicTrack ranks 1 among 152 brands in Treadmills, within Sports & Outdoors, with an estimated 14% share of the category's revenue. Its estimated revenue in September 2026 was $3.5M on 4,200 units, down 35% from $5.3M in June 2026, though the trend over the last 2 months is labeled Stable at +2%. The brand has 16 products selling and 65,180 reviews, with an average rating of 4.3, which falls in the Mixed band. The two top treadmills each sell an estimated 1,300 units per month. Sales are concentrated, with Amazon holding 99% of units and TreadLife Fitness holding 1%. This view covers 4 months of data.
Top NordicTrack products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| NordicTrack T Series 5 Starter Treadmill for Real Results | 4.3 ★32,286 reviews | 1,300 | Check price on Amazon |
| NordicTrack T Series 6.5 S Treadmill | 4.4 ★29,794 reviews | 1,300 | Check price on Amazon |
| NordicTrack 55 lb Select-a-Weight Dumbbell Pair | 4.5 ★1,984 reviews | 540 | Check price on Amazon |
| NordicTrack T Series 10 Treadmill | 4.3 ★32,283 reviews | 480 | Check price on Amazon |
| NordicTrack T Series 16 Treadmill | 4.3 ★32,296 reviews | 220 | Check price on Amazon |
| NordicTrack Commercial 1750 Treadmill with iFIT | 3.9 ★392 reviews | 100 | Check price on Amazon |
| NordicTrack AC Power Adapter | 4.4 ★584 reviews | 25 | Check price on Amazon |
| NordicTrack 10 Recumbent Bike | 3.2 ★17 reviews | 23 | Check price on Amazon |
| NordicTrack G LE Upright Bike | 4.1 ★6 reviews | 17 | Check price on Amazon |
| NordicTrack RW900 Rower | 4.2 ★9 reviews | 13 | Check price on Amazon |
Who sells NordicTrack
- Amazon99%
- TreadLife Fitness1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 152
Rank 1 of 152 brands in Treadmills by estimated revenue in September 2026, with 14% of the category.
Frequently asked questions
Who makes NordicTrack?
NordicTrack is the brand name on 16 products we tracked on Amazon in September 2026 mostly in Treadmills (Sports & Outdoors). The largest seller of NordicTrack products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does NordicTrack sell on Amazon?
NordicTrack sold an estimated $3.5M on Amazon in September 2026, about 4,200 units. That is -35% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are NordicTrack's best-selling products on Amazon?
By estimated units sold in September 2026: 1. NordicTrack T Series 5 Starter Treadmill for Real Results (about 1,300 units); 2. NordicTrack T Series 6.5 S Treadmill (about 1,300 units); 3. NordicTrack 55 lb Select-a-Weight Dumbbell Pair (about 540 units).