Who makes Ninja? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $42.8M est./mo
- Trend
- Declining
- -43%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 644,167 reviews
- Who sells it
- Mostly one seller
- Top seller has 98% of units
Ninja estimated monthly revenue on Amazon
Our read on Ninja
Ninja ranks 1 of 38 brands in Air Fryers on Amazon, with an estimated 24% of that leaf category's revenue. Estimated revenue in September 2026 was $42.8M on 261,000 units, down 57% from $98.4M in June 2026, the first of 4 months of data. Over the last 2 months the trend is declining, at -43%. The brand has 267 products selling and an average rating of 4.6 across 644,167 reviews. Sales are concentrated, with Amazon accounting for 98% of units among 29 sellers. The top product by units is the Ninja Fit Compact Personal Blender, 700W, at 13,000 units per month and a 4.7 rating.
Top Ninja products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Ninja Fit Compact Personal Blender, 700W | 4.7 ★42,223 reviews | 13,000 | Check price on Amazon |
| Ninja Flip Toaster Oven & Air Fryer | 4.3 ★2,139 reviews | 10,000 | Check price on Amazon |
| Ninja Professional Plus Blender | 4.7 ★19,617 reviews | 9,900 | Check price on Amazon |
| Ninja Professional Blender 2.0 | 4.7 ★2,446 reviews | 9,800 | Check price on Amazon |
| Ninja Kitchen System Pro, 1500W | 4.7 ★43,153 reviews | 8,800 | Check price on Amazon |
| Ninja® PossibleCooker™ PLUS 6-in-1 | 4.6 ★6,810 reviews | 8,100 | Check price on Amazon |
| Ninja® PossibleCooker™ PRO Plus 9-in-1 | 4.6 ★6,811 reviews | 8,000 | Check price on Amazon |
| Ninja® CREAMi® 7-in-1 Ice Cream Maker | 4.5 ★4,285 reviews | 7,100 | Check price on Amazon |
| Ninja UltraCrush Professional Blender | 4.7 ★651 reviews | 6,200 | Check price on Amazon |
| Ninja® CREAMi® Original Pints 4 Pack with Storage Lids | 4.7 ★3,869 reviews | 6,000 | Check price on Amazon |
Who sells Ninja
- Amazon98%
- Essentials Supplied (S/N Recorded)1%
- iLOVE DEALS INC1%
- Just Right!<1%
- Great Deals Distributions<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 38
Rank 1 of 38 brands in Air Fryers by estimated revenue in September 2026, with 24% of the category.
Frequently asked questions
Who makes Ninja?
Ninja is the brand name on 267 products we tracked on Amazon in September 2026 mostly in Air Fryers (Kitchen & Dining). The largest seller of Ninja products that month was Amazon, with 98% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Ninja sell on Amazon?
Ninja sold an estimated $42.8M on Amazon in September 2026, about 261,000 units. That is -57% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Ninja's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Ninja Fit Compact Personal Blender, 700W (about 13,000 units); 2. Ninja Flip Toaster Oven & Air Fryer (about 10,000 units); 3. Ninja Professional Plus Blender (about 9,900 units).