Who makes Nikon? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $6.3M est./mo
- Trend
- Declining
- -19%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.2 ★ · 42,186 reviews
- Who sells it
- 51 sellers
- Top seller has 35% of units
Nikon estimated monthly revenue on Amazon
Our read on Nikon
Nikon ranks 4 of 19 brands in Mirrorless Cameras on Amazon, with an estimated 12% share of category revenue in September 2026. Estimated monthly revenue was $6.3M on 9,400 units, down from $9.3M in June 2026, a change of -32% over 4 months of data. The recent trend is labeled Declining, at -19% across the last 2 months. Nikon has 498 products selling through 51 sellers, and Amazon accounts for 35% of units, followed by Beach Camera Same Day Shipping at 9% and Adorama at 8%. The top products by monthly units are the Trailblazer II 8x25 at 680, the PROSTAFF P3 8x42 Binocular at 620, and the PROSTAFF P3 10x42 Binocular at 370. The average rating is 4.2 across 42,186 reviews, which falls in the Mixed band.
Top Nikon products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Nikon Trailblazer II 8x25 | 4.3 ★56 reviews | 680 | Check price on Amazon |
| Nikon PROSTAFF P3 8x42 Binocular | 4.7 ★657 reviews | 620 | Check price on Amazon |
| Nikon PROSTAFF P3 10x42 Binocular | 4.6 ★571 reviews | 370 | Check price on Amazon |
| NIKON Monarch M5 Binoculars | 4.7 ★370 reviews | 280 | Check price on Amazon |
| Nikon Z50 II with Two Lenses | 4.5 ★181 reviews | 200 | Check price on Amazon |
| Nikon Z6 III, Black | 4.5 ★214 reviews | 200 | Check price on Amazon |
| Nikon PROSTAFF P7 8x42 Binocular | 4.7 ★287 reviews | 200 | Check price on Amazon |
| Nikon Trailblazer II 10x25 | 4.2 ★42 reviews | 180 | Check price on Amazon |
| Nikon ACULON A30 10x25 Black Binocular | 4.6 ★1,003 reviews | 170 | Check price on Amazon |
| Nikon PROSTAFF P7 8x42 | 4.4 ★24 reviews | 140 | Check price on Amazon |
Who sells Nikon
- Amazon35%
- Beach Camera Same Day Shipping9%
- Adorama8%
- Busiapp Corporation7%
- Focus Camera LLC6%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#4 of 19
Rank 4 of 19 brands in Mirrorless Cameras by estimated revenue in September 2026, with 12% of the category.
Frequently asked questions
Who makes Nikon?
Nikon is the brand name on 498 products we tracked on Amazon in September 2026 mostly in Mirrorless Cameras (Electronics). The largest seller of Nikon products that month was Amazon, with 35% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Nikon sell on Amazon?
Nikon sold an estimated $6.3M on Amazon in September 2026, about 9,400 units. That is -32% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Nikon's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Nikon Trailblazer II 8x25 (about 680 units); 2. Nikon PROSTAFF P3 8x42 Binocular (about 620 units); 3. Nikon PROSTAFF P3 10x42 Binocular (about 370 units).