Who makes New Chapter? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.9M est./mo
- Trend
- Stable
- -8%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 66,995 reviews
- Who sells it
- Mostly one seller
- Top seller has 95% of units
New Chapter estimated monthly revenue on Amazon
Our read on New Chapter
New Chapter is a large brand in Multivitamins, ranking 8 of 346 brands in that category with an estimated 3% share of category revenue. In September 2026, estimated revenue was $3.9M on 93,000 units, down 12% from $4.4M in June 2026, the first of 4 months of data. The trend is labeled Stable, with a change of -8% over the latest 2 months. The brand has 75 products selling and an average rating of 4.6 across 66,995 reviews. Its top product, New Chapter Bone Strength Take Care Organic Calcium, sells an estimated 10,000 units per month. Sales are concentrated: Amazon accounts for 95% of units, with 5 sellers in total.
Top New Chapter products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| New Chapter Bone Strength Take Care Organic Calcium | 4.6 ★8,910 reviews | 10,000 | Check price on Amazon |
| New Chapter Every Woman's One Daily 40+ Multivitamin | 4.6 ★9,517 reviews | 5,700 | Check price on Amazon |
| New Chapter Every Man's One Daily Multivitamin | 4.6 ★6,358 reviews | 4,300 | Check price on Amazon |
| New Chapter Zyflamend Joint and Inflammation Supplement | 4.5 ★4,578 reviews | 2,800 | Check price on Amazon |
| New Chapter Wholemega Wild Alaskan Salmon Oil | 4.7 ★4,984 reviews | 2,600 | Check price on Amazon |
| New Chapter Organic Prebiotic Fiber Gummies | 4.6 ★303 reviews | 1,900 | Check price on Amazon |
| New Chapter Vegan Fermented Biotin Supplement | 4.6 ★1,321 reviews | 1,900 | Check price on Amazon |
| New Chapter Omega-3 Complex Fish Oil Supplement | 4.7 ★757 reviews | 1,500 | Check price on Amazon |
| New Chapter Magnesium Glycinate | 4.7 ★490 reviews | 1,400 | Check price on Amazon |
| New Chapter Advanced Perfect Prenatal Vitamins | 4.7 ★5,098 reviews | 1,300 | Check price on Amazon |
Who sells New Chapter
- Amazon95%
- TheBestShopDotCom3%
- VeDa Express LLC1%
- V Choices1%
- Premium Household<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#8 of 346
Rank 8 of 346 brands in Multivitamins by estimated revenue in September 2026, with 3% of the category.
Frequently asked questions
Who makes New Chapter?
New Chapter is the brand name on 75 products we tracked on Amazon in September 2026 mostly in Multivitamins (Health & Household). The largest seller of New Chapter products that month was Amazon, with 95% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does New Chapter sell on Amazon?
New Chapter sold an estimated $3.9M on Amazon in September 2026, about 93,000 units. That is -12% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are New Chapter's best-selling products on Amazon?
By estimated units sold in September 2026: 1. New Chapter Bone Strength Take Care Organic Calcium (about 10,000 units); 2. New Chapter Every Woman's One Daily 40+ Multivitamin (about 5,700 units); 3. New Chapter Every Man's One Daily Multivitamin (about 4,300 units).