Who makes Nature's Way? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $6.0M est./mo
- Trend
- Stable
- -8%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 637,053 reviews
- Who sells it
- Mostly one seller
- Top seller has 97% of units
Nature's Way estimated monthly revenue on Amazon
Our read on Nature's Way
Nature's Way ranks 1 of 89 brands in the Elderberry category on Amazon, with an estimated 31% of the category's revenue. Estimated revenue for September 2026 was $6.0M on 357,000 units, up 4% from $5.8M in June 2026, across 4 months of data. The recent trend is labeled Stable, though the 2-month window shows -8%. The brand has 181 products selling and an average rating of 4.6 across 637,053 reviews. Its top product, the Sambucus Elderberry Gummies, sells an estimated 97,000 units per month at a 4.8 rating. Sales are concentrated: Amazon accounts for 97% of units among the 10 sellers, with Pattern. at 2% and VerSure at 1%.
Top Nature's Way products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Nature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+ | 4.8 ★114,965 reviews | 97,000 | Check price on Amazon |
| Nature's Way Organic MCT Oil | 4.6 ★52,371 reviews | 14,000 | Check price on Amazon |
| Nature's Way Alive! Women's 50 Plus Ultra Potency Multivitamin | 4.6 ★28,223 reviews | 13,000 | Check price on Amazon |
| Nature's Way Women's Probiotic Pearls | 4.5 ★24,889 reviews | 13,000 | Check price on Amazon |
| Nature's Way Alive! Men's 50 Plus Ultra Potency Multivitamin | 4.7 ★12,368 reviews | 12,000 | Check price on Amazon |
| Nature's Way CalmAid Lavender Oil Supplement | 4.3 ★7,123 reviews | 11,000 | Check price on Amazon |
| Nature's Way Sambucus Kids Elderberry Immune Gummies | 4.8 ★16,591 reviews | 11,000 | Check price on Amazon |
| Nature's Way Umcka Cold and Flu Relief Chewables | 4.7 ★4,116 reviews | 9,700 | Check price on Amazon |
| Nature's Way Slippery Elm Bark Capsules | 4.5 ★11,165 reviews | 8,800 | Check price on Amazon |
| Nature's Way Chlorofresh Chlorophyll Concentrate Softgels | 4.5 ★6,848 reviews | 8,200 | Check price on Amazon |
Who sells Nature's Way
- Amazon97%
- Pattern.2%
- VerSure1%
- The Icon Group<1%
- S. Republic<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 89
Rank 1 of 89 brands in Elderberry by estimated revenue in September 2026, with 31% of the category.
Frequently asked questions
Who makes Nature's Way?
Nature's Way is the brand name on 181 products we tracked on Amazon in September 2026 mostly in Elderberry (Health & Household). The largest seller of Nature's Way products that month was Amazon, with 97% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Nature's Way sell on Amazon?
Nature's Way sold an estimated $6.0M on Amazon in September 2026, about 357,000 units. That is +4% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Nature's Way's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Nature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+ (about 97,000 units); 2. Nature's Way Organic MCT Oil (about 14,000 units); 3. Nature's Way Alive! Women's 50 Plus Ultra Potency Multivitamin (about 13,000 units).