Who makes Nature Valley? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.1M est./mo
- Trend
- Stable
- +8%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 235,909 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Nature Valley estimated monthly revenue on Amazon
Our read on Nature Valley
Nature Valley ranks 1 of 92 brands in Granola, within Grocery & Gourmet Food, with an estimated 22% of the category's revenue. In September 2026, estimated revenue was $3.1M on 415,000 units, up 11% from $2.8M in June 2026, across 4 months of data. The 2-month trend reads Stable at +8%. The brand has 127 products selling and an average rating of 4.6 across 235,909 reviews. Its top product, Nature Valley Crunchy Oats N Honey Granola Bars, sells an estimated 28,000 units per month. Sales are concentrated: Amazon accounts for 99% of units, among 14 sellers in total.
Top Nature Valley products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Nature Valley Crunchy Oats N Honey Granola Bars | 4.7 ★20,779 reviews | 28,000 | Check price on Amazon |
| Nature Valley Oats & Honey Protein Granola | 4.7 ★2,705 reviews | 25,000 | Check price on Amazon |
| Nature Valley Creamy Wafer Bars | 4.4 ★5,643 reviews | 20,000 | Check price on Amazon |
| Nature Valley Crunchy Granola Bars | 4.5 ★9,446 reviews | 17,000 | Check price on Amazon |
| Nature Valley Almond Raisin & Cranberry Chewy Fruit & Nut Bar | 4.7 ★5,454 reviews | 14,000 | Check price on Amazon |
| Nature Valley Oats & Honey Granola | 4.6 ★1,392 reviews | 13,000 | Check price on Amazon |
| Nature Valley Peanut Butter Biscuit Sandwiches | 4.7 ★9,499 reviews | 11,000 | Check price on Amazon |
| Nature Valley Sweet & Salty Variety Pack Granola Bars | 4.7 ★5,021 reviews | 11,000 | Check price on Amazon |
| Nature Valley Cinnamon Brown Sugar Soft Baked Oatmeal Squares | 4.6 ★12,587 reviews | 11,000 | Check price on Amazon |
| Nature Valley Variety Pack Protein Chewy Granola Bar | 4.6 ★11,606 reviews | 11,000 | Check price on Amazon |
Who sells Nature Valley
- Amazon99%
- Fashion Warehouse, Inc.<1%
- Multi-Use Shop<1%
- Click Hub<1%
- lekalivista<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 92
Rank 1 of 92 brands in Granola by estimated revenue in September 2026, with 22% of the category.
Frequently asked questions
Who makes Nature Valley?
Nature Valley is the brand name on 127 products we tracked on Amazon in September 2026 mostly in Granola (Grocery & Gourmet Food). The largest seller of Nature Valley products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Nature Valley sell on Amazon?
Nature Valley sold an estimated $3.1M on Amazon in September 2026, about 415,000 units. That is +11% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Nature Valley's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Nature Valley Crunchy Oats N Honey Granola Bars (about 28,000 units); 2. Nature Valley Oats & Honey Protein Granola (about 25,000 units); 3. Nature Valley Creamy Wafer Bars (about 20,000 units).