Who makes Natrol? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $5.5M est./mo
- Trend
- Growing
- +44%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 429,081 reviews
- Who sells it
- Mostly one seller
- Top seller has 98% of units
Natrol estimated monthly revenue on Amazon
Our read on Natrol
Natrol ranks 1 of 273 brands in Sleep Supplements, within Health & Household, with an estimated 16% of the category's revenue. Estimated monthly revenue in September 2026 was $5.5M on 410,000 units, up 20% from $4.6M in June 2026. The trend is labeled Growing, at +44% over a 2-month window. The brand has 74 products selling and an average rating of 4.6 across 429,081 reviews. Its top product is Natrol Melatonin 10 mg Gummies at an estimated 51,000 units per month, followed by Natrol Kids Melatonin 1mg at 29,000. Sales are concentrated: Amazon accounts for 98% of units, while 11 sellers are listed in total. This view covers 4 months of data.
Top Natrol products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Natrol Melatonin 10 mg Gummies | 4.7 ★27,759 reviews | 51,000 | Check price on Amazon |
| Natrol Kids Melatonin 1mg | 4.8 ★28,412 reviews | 29,000 | Check price on Amazon |
| Natrol Melatonin 1 mg Fast Dissolve Tablets | 4.7 ★17,162 reviews | 18,000 | Check price on Amazon |
| Natrol Kids Melatonin Gummies 1mg | 4.8 ★28,416 reviews | 17,000 | Check price on Amazon |
| Natrol Melatonin 5 mg Gummies | 4.7 ★17,854 reviews | 15,000 | Check price on Amazon |
| Natrol Biotin 10000mcg, 4X Faster Dissolve Supplement for Healthy Hair | 4.7 ★15,354 reviews | 15,000 | Check price on Amazon |
| Natrol Melatonin 10 mg Time Release | 4.5 ★30,541 reviews | 14,000 | Check price on Amazon |
| Natrol Melatonin 5 mg Fast Dissolve Tablets | 4.7 ★56,846 reviews | 12,000 | Check price on Amazon |
| Natrol Vitamin B12 5000 mcg Fast Dissolve B12 Supplement | 4.7 ★40,490 reviews | 6,900 | Check price on Amazon |
| Natrol Melatonin 3 mg Fast Dissolve Tablets | 4.7 ★15,142 reviews | 6,700 | Check price on Amazon |
Who sells Natrol
- Amazon98%
- Hey Pharma<1%
- Royal Meds<1%
- Bow Buy inc<1%
- Modernparty<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 273
Rank 1 of 273 brands in Sleep Supplements by estimated revenue in September 2026, with 16% of the category.
Frequently asked questions
Who makes Natrol?
Natrol is the brand name on 74 products we tracked on Amazon in September 2026 mostly in Sleep Supplements (Health & Household). The largest seller of Natrol products that month was Amazon, with 98% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Natrol sell on Amazon?
Natrol sold an estimated $5.5M on Amazon in September 2026, about 410,000 units. That is +20% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Natrol's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Natrol Melatonin 10 mg Gummies (about 51,000 units); 2. Natrol Kids Melatonin 1mg (about 29,000 units); 3. Natrol Melatonin 1 mg Fast Dissolve Tablets (about 18,000 units).