Who makes Mustela? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.5M est./mo
- Trend
- Stable
- +0%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 133,456 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Mustela estimated monthly revenue on Amazon
Our read on Mustela
Mustela ranks 1 of 73 brands in the Lotions category within Baby Products, holding an estimated 15% of category revenue. Its estimated revenue in September 2026 was $2.5M, on 111,000 units, which matches the $2.5M estimated for June 2026, so the trend reads as Stable at +0%. The brand has 48 products selling, and its best sellers are Mustela Baby Cleansing Water at 15,000 units per month, Mustela Gentle Cleansing Gel at 11,000, and Mustela Hydra Bebe Body Lotion at 7,300. Ratings are strong, with an average of 4.7 across 133,456 reviews. Sales are concentrated, since Amazon accounts for 100% of units and is the only seller listed.
Top Mustela products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Mustela Baby Cleansing Water | 4.7 ★9,193 reviews | 15,000 | Check price on Amazon |
| Mustela Gentle Cleansing Gel | 4.8 ★22,802 reviews | 11,000 | Check price on Amazon |
| Mustela Hydra Bebe Body Lotion | 4.7 ★5,615 reviews | 7,300 | Check price on Amazon |
| Mustela Newborn Arrival Gift Set | 4.8 ★7,872 reviews | 5,700 | Check price on Amazon |
| Mustela Cicastela Moisture Recovery Cream | 4.7 ★11,040 reviews | 4,300 | Check price on Amazon |
| Mustela-Baby Diaper Rash Cream 123 | 4.7 ★4,004 reviews | 4,100 | Check price on Amazon |
| Mustela Baby Hair Styler & Skin Freshener | 4.6 ★9,734 reviews | 4,000 | Check price on Amazon |
| Mustela Hydra Bebe Face Cream | 4.6 ★3,270 reviews | 3,800 | Check price on Amazon |
| Mustela Baby Oil | 4.6 ★2,838 reviews | 3,600 | Check price on Amazon |
| Mustela Stelatopia Eczema-Prone Skin Emollient Baby Face Cream | 4.6 ★3,349 reviews | 3,300 | Check price on Amazon |
Who sells Mustela
- Amazon100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 73
Rank 1 of 73 brands in Lotions by estimated revenue in September 2026, with 15% of the category.
Frequently asked questions
Who makes Mustela?
Mustela is the brand name on 48 products we tracked on Amazon in September 2026 mostly in Lotions (Baby Products). The largest seller of Mustela products that month was Amazon, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Mustela sell on Amazon?
Mustela sold an estimated $2.5M on Amazon in September 2026, about 111,000 units. That is +0% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Mustela's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Mustela Baby Cleansing Water (about 15,000 units); 2. Mustela Gentle Cleansing Gel (about 11,000 units); 3. Mustela Hydra Bebe Body Lotion (about 7,300 units).