Who makes Merrell? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $4.1M est./mo
- Trend
- Declining
- -19%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 196,096 reviews
- Who sells it
- 83 sellers
- Top seller has 45% of units
Merrell estimated monthly revenue on Amazon
Our read on Merrell
Merrell ranks 1 of 43 brands in Hiking Shoes on Amazon, with an estimated 49% of the category's revenue. Estimated revenue in September 2026 was $4.1M on 39,000 units, down from $6.9M in June 2026, a change of -41% over 4 months of data. The trend is labeled Declining, at -19% across the last 2 months. The brand has 1,578 products selling across 83 sellers, and Amazon accounts for 45% of units, followed by Orva Stores at 19% and Grivet Outdoors at 9%. Its average rating is 4.5, backed by 196,096 reviews. The Merrell Stowe Low Hiking Shoe leads its products at 360 units per month.
Top Merrell products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Merrell Stowe Low Hiking Shoe | 4.6 ★54 reviews | 360 | Check price on Amazon |
| Merrell Women's Moab 3 Mid Waterproof | 4.5 ★3,948 reviews | 340 | Check price on Amazon |
| Merrell Women's Moab 3 Hiking Shoe | 4.5 ★4,185 reviews | 260 | Check price on Amazon |
| Merrell Men's Moab 3 Hiking Shoe | 4.6 ★15,136 reviews | 240 | Check price on Amazon |
| Agility Peak KDZ | 4.4 ★275 reviews | 230 | Check price on Amazon |
| Merrell Men's Chameleon 8 Stretch Tactical Work Shoes | 4.5 ★1,315 reviews | 220 | Check price on Amazon |
| Merrell Men's Speed Strike 2 Hiking Shoe | 4.4 ★1,077 reviews | 210 | Check price on Amazon |
| MOAB SPEED 2 MID WATERPROOF | 4.4 ★70 reviews | 190 | Check price on Amazon |
| Merrell Bare STEPS Boot 2.0, Brown, 8 W | 4.6 ★238 reviews | 150 | Check price on Amazon |
| Merrell Men's Jungle Moc Slip-On Shoe,Midnight,10.5 M US | 4.6 ★1,042 reviews | 130 | Check price on Amazon |
Who sells Merrell
- Amazon45%
- Orva Stores19%
- Grivet Outdoors9%
- Shoes Best5%
- Angel Seller3%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 43
Rank 1 of 43 brands in Hiking Shoes by estimated revenue in September 2026, with 49% of the category.
Frequently asked questions
Who makes Merrell?
Merrell is the brand name on 1,578 products we tracked on Amazon in September 2026 mostly in Hiking Shoes (Clothing, Shoes & Jewelry). The largest seller of Merrell products that month was Amazon, with 45% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Merrell sell on Amazon?
Merrell sold an estimated $4.1M on Amazon in September 2026, about 39,000 units. That is -41% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Merrell's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Merrell Stowe Low Hiking Shoe (about 360 units); 2. Merrell Women's Moab 3 Mid Waterproof (about 340 units); 3. Merrell Women's Moab 3 Hiking Shoe (about 260 units).