Who makes Johnson's Baby? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.7M est./mo
- Trend
- Declining
- -27%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 307,912 reviews
- Who sells it
- Mostly one seller
- Top seller has 98% of units
Johnson's Baby estimated monthly revenue on Amazon
Our read on Johnson's Baby
Johnson's Baby ranks 3 of 47 brands in Body Wash, with an estimated 9% of the category's revenue. Estimated revenue in September 2026 was $1.7M on 255,000 units, down 43% from $3.0M in June 2026, and the trend over the last 2 months is declining at -27%. The brand has 60 products selling, led by Head-to-Toe Wash & Shampoo at an estimated 40,000 units per month. Ratings are strong, with an average of 4.7 across 307,912 reviews. Sales run mostly through one seller: Amazon holds 98% of units, among 17 sellers in total. This view rests on 4 months of data.
Top Johnson's Baby products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Johnson's Baby Head-to-Toe Wash & Shampoo | 4.7 ★34,214 reviews | 40,000 | Check price on Amazon |
| Johnson's Baby Lotion with Coconut Oil | 4.7 ★25,377 reviews | 15,000 | Check price on Amazon |
| Johnson's Baby Oil, Shea and Cocoa Butter | 4.8 ★30,086 reviews | 14,000 | Check price on Amazon |
| Johnson's Baby Powder, Naturally Derived Cornstarch | 4.6 ★20,394 reviews | 14,000 | Check price on Amazon |
| Johnson's Baby Oil Gel, Aloe Vera & Vitamin E | 4.8 ★14,445 reviews | 12,000 | Check price on Amazon |
| Johnson's Baby Shampoo with Aloe & Vitamin B5 | 4.7 ★6,276 reviews | 12,000 | Check price on Amazon |
| Johnson's Skin Nourishing Baby Wash | 4.7 ★6,914 reviews | 10,000 | Check price on Amazon |
| Johnson's Kids Curl Defining Leave-In Conditioner | 4.7 ★25,825 reviews | 9,500 | Check price on Amazon |
| Johnson's Baby No More Tangles Toddler & Kids Detangling Spray | 4.7 ★3,781 reviews | 9,300 | Check price on Amazon |
| Johnson's Baby Skin Nourish Creamy Oil | 4.8 ★4,520 reviews | 8,300 | Check price on Amazon |
Who sells Johnson's Baby
- Amazon98%
- My Great Goods1%
- Premium Household<1%
- C N SAVE<1%
- Whole Premium Store<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 47
Rank 3 of 47 brands in Body Wash by estimated revenue in September 2026, with 9% of the category.
Frequently asked questions
Who makes Johnson's Baby?
Johnson's Baby is the brand name on 60 products we tracked on Amazon in September 2026 mostly in Body Wash (Baby Products). The largest seller of Johnson's Baby products that month was Amazon, with 98% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Johnson's Baby sell on Amazon?
Johnson's Baby sold an estimated $1.7M on Amazon in September 2026, about 255,000 units. That is -43% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Johnson's Baby's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Johnson's Baby Head-to-Toe Wash & Shampoo (about 40,000 units); 2. Johnson's Baby Lotion with Coconut Oil (about 15,000 units); 3. Johnson's Baby Oil, Shea and Cocoa Butter (about 14,000 units).