Who makes It's Just!? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.0M est./mo
- Trend
- Stable
- +4%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 85,788 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
It's Just! estimated monthly revenue on Amazon
Our read on It's Just!
It's Just! is a large brand in Health & Household, ranked 7 of 53 brands in the Psyllium category with about 3% of that category's estimated revenue. In September 2026 it had estimated revenue of $2.0M and 95,000 estimated units across 63 products, up 7% from $1.8M in June 2026. Over the last 2 months the trend is stable, with a +4% change. The top products are It's Just! - Psyllium Husk Powder at 12,000 estimated units per month, Xanthan Gum, 8oz at 11,000, and Collagen Peptide Grass-Fed Protein Powder at 7,200. The average rating is 4.5 across 85,788 reviews. One seller, 138 Brands, accounts for 100% of units. This view covers 4 months of data.
Top It's Just! products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| It's Just! - Psyllium Husk Powder | 4.3 ★17,021 reviews | 12,000 | Check price on Amazon |
| It's Just - Xanthan Gum, 8oz | 4.6 ★15,392 reviews | 11,000 | Check price on Amazon |
| It's Just! - Collagen Peptide Grass-Fed Protein Powder | 4.5 ★578 reviews | 7,200 | Check price on Amazon |
| It's Just - 100% Gelatin Powder, 2lb | 4.7 ★1,897 reviews | 7,000 | Check price on Amazon |
| It's Just! - Creatine Monohydrate Powder | 4.6 ★2,228 reviews | 4,900 | Check price on Amazon |
| It's Just - Allulose, Sugar Substitute, 11oz | 4.3 ★6,812 reviews | 4,600 | Check price on Amazon |
| It's Just! - Agar Agar Powder | 4.6 ★609 reviews | 3,600 | Check price on Amazon |
| It's Just - Clear Jel Cook Type, 15oz | 4.7 ★574 reviews | 3,500 | Check price on Amazon |
| It's Just - Arrowroot Powder, 8oz | 4.7 ★7,158 reviews | 3,300 | Check price on Amazon |
| It's Just! - 100% Whey Protein Concentrate | 4.4 ★2,499 reviews | 2,700 | Check price on Amazon |
Who sells It's Just!
- 138 Brands100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#7 of 53
Rank 7 of 53 brands in Psyllium by estimated revenue in September 2026, with 3% of the category.
Frequently asked questions
Who makes It's Just!?
It's Just! is the brand name on 63 products we tracked on Amazon in September 2026 mostly in Psyllium (Health & Household). The largest seller of It's Just! products that month was 138 Brands, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does It's Just! sell on Amazon?
It's Just! sold an estimated $2.0M on Amazon in September 2026, about 95,000 units. That is +7% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are It's Just!'s best-selling products on Amazon?
By estimated units sold in September 2026: 1. It's Just! - Psyllium Husk Powder (about 12,000 units); 2. It's Just - Xanthan Gum, 8oz (about 11,000 units); 3. It's Just! - Collagen Peptide Grass-Fed Protein Powder (about 7,200 units).