Who makes Instant Pot? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $6.2M est./mo
- Trend
- Declining
- -56%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 325,935 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Instant Pot estimated monthly revenue on Amazon
Our read on Instant Pot
Instant Pot ranks 1 of 8 brands in Electric Pressure Cookers, within Kitchen & Dining, with an estimated 86% of the category's revenue. Estimated revenue in September 2026 was $6.2M on 71,000 units, down from $18.8M in June 2026, a change of -67% across 4 months of data. The trend is labeled Declining, at -56% over the last 2 months. The brand has 27 products selling, led by the Duo 6 Qt 7-in-1 at 40,000 units per month and the Duo Mini at 12,000. Ratings are strong, with an average of 4.7 across 325,935 reviews. Sales are concentrated, with Amazon accounting for 99% of units among 4 sellers.
Top Instant Pot products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Instant Pot Duo 6 Qt 7-in-1 Electric Pressure Cooker | 4.7 ★186,341 reviews | 40,000 | Check price on Amazon |
| Instant Pot Duo 7-in-1 Mini Electric Pressure Cooker | 4.7 ★186,378 reviews | 12,000 | Check price on Amazon |
| Instant Pot Rio Mini 4 Qt 7-in-1 Electric Pressure Cooker | 4.5 ★6,874 reviews | 3,700 | Check price on Amazon |
| Instant Pot 4Qt VORTEX 6-in-1 Mini Air Fryer | 4.6 ★14,179 reviews | 1,300 | Check price on Amazon |
| Instant Pot Vortex XL 6 Qt 4-in-1 Air Fryer | 4.6 ★42,968 reviews | 1,200 | Check price on Amazon |
| Instant Pot Duo Plus 8 Qt 9-in-1 Electric Pressure Cooker | 4.4 ★5,192 reviews | 840 | Check price on Amazon |
| Instant Pot Sealing Rings 2-Pack Clear 6 Quarts | 4.8 ★8,496 reviews | 790 | Check price on Amazon |
| Instant Pot Stainless Steel Inner Cooking Pot 6-Qt | 4.8 ★12,871 reviews | 610 | Check price on Amazon |
| Instant Pot 2-Pack Sealing Ring 8-Qt | 4.8 ★26,739 reviews | 390 | Check price on Amazon |
| InstantPot Duo Crisp Ultimate 6.5Qt 13-in-1 Pressure Cooker Air Fryer | 3.8 ★270 reviews | 260 | Check price on Amazon |
Who sells Instant Pot
- Amazon99%
- prune1%
- Go ahead!<1%
- PortmanGoodsOKC<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 8
Rank 1 of 8 brands in Electric Pressure Cookers by estimated revenue in September 2026, with 86% of the category.
Frequently asked questions
Who makes Instant Pot?
Instant Pot is the brand name on 27 products we tracked on Amazon in September 2026 mostly in Electric Pressure Cookers (Kitchen & Dining). The largest seller of Instant Pot products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Instant Pot sell on Amazon?
Instant Pot sold an estimated $6.2M on Amazon in September 2026, about 71,000 units. That is -67% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Instant Pot's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Instant Pot Duo 6 Qt 7-in-1 Electric Pressure Cooker (about 40,000 units); 2. Instant Pot Duo 7-in-1 Mini Electric Pressure Cooker (about 12,000 units); 3. Instant Pot Rio Mini 4 Qt 7-in-1 Electric Pressure Cooker (about 3,700 units).