Who makes Huel? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.0M est./mo
- Trend
- Growing
- +13%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.0 ★ · 6,181 reviews
- Who sells it
- Mostly one seller
- Top seller has 96% of units
Huel estimated monthly revenue on Amazon
Our read on Huel
Huel is a large brand in Meal Replacement Drinks, ranking 5 of 63 brands in that category with an estimated 6% of its revenue. In September 2026, estimated revenue was $2.0M on 41,000 units, up from $1.6M in June 2026, a change of +30% across 4 months of data. The recent trend is growing, at +13% over 2 months. The brand has 49 products selling, and the top listing, Huel Black Edition, sells an estimated 5,200 units per month with a 3.8 rating. Average rating is 4.0 across 6,181 reviews, which falls in the mixed band. Sales are concentrated, with Huel Inc accounting for 96% of units among 5 sellers.
Top Huel products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Huel Black Edition | 3.8 ★1,221 reviews | 5,200 | Check price on Amazon |
| Huel Daily Greens | 4.4 ★336 reviews | 3,400 | Check price on Amazon |
| Huel Black Edition | 4.0 ★863 reviews | 3,000 | Check price on Amazon |
| Huel Black Edition Ready-to-Drink | 3.9 ★434 reviews | 2,500 | Check price on Amazon |
| Huel Daily Greens Ready-to-Drink | 4.1 ★163 reviews | 1,900 | Check price on Amazon |
| Huel Black Edition | 4.3 ★280 reviews | 1,600 | Check price on Amazon |
| Huel Ready-to-Drink | 4.2 ★164 reviews | 1,400 | Check price on Amazon |
| Huel Black Edition | 4.2 ★263 reviews | 1,300 | Check price on Amazon |
| Huel Black Edition | 4.2 ★165 reviews | 1,200 | Check price on Amazon |
| Huel Black Edition Shaker Bottle | 4.3 ★482 reviews | 900 | Check price on Amazon |
Who sells Huel
- Huel Inc96%
- Prime Assortment4%
- Moon Merch LLC<1%
- Buckeye City Bargains<1%
- AAP HAWK LLC<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#5 of 63
Rank 5 of 63 brands in Meal Replacement Drinks by estimated revenue in September 2026, with 6% of the category.
Frequently asked questions
Who makes Huel?
Huel is the brand name on 49 products we tracked on Amazon in September 2026 mostly in Meal Replacement Drinks (Grocery & Gourmet Food). The largest seller of Huel products that month was Huel Inc, with 96% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Huel sell on Amazon?
Huel sold an estimated $2.0M on Amazon in September 2026, about 41,000 units. That is +30% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Huel's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Huel Black Edition (about 5,200 units); 2. Huel Daily Greens (about 3,400 units); 3. Huel Black Edition (about 3,000 units).