Who makes HOMEXCEL? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.1M est./mo
- Trend
- Stable
- +8%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.4 ★ · 205,969 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
HOMEXCEL estimated monthly revenue on Amazon
Our read on HOMEXCEL
HOMEXCEL ranks 5 of 131 brands in the Sponges category within Health & Household, with a 7% share of estimated category revenue. Estimated revenue in September 2026 was $2.1M on 176,000 units, up 2% from $2.0M in June 2026, and the trend is labeled Stable. The brand has 203 products selling and an average rating of 4.4 across 205,969 reviews. Its top listings are the Microfiber Cleaning Cloth 12 Pack at 11,000 units per month, the Baby Washcloths 24 Pack at 9,600, and the Washcloths 12PK at 7,200. One seller, HOMEXCEL GLOBAL, accounts for 100% of units. With 4 months of data, this is a short window, so the picture may change.
Top HOMEXCEL products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| HOMEXCEL Microfiber Cleaning Cloth 12 Pack | 4.5 ★11,943 reviews | 11,000 | Check price on Amazon |
| HOMEXCEL Baby Washcloths 24 Pack Microfiber Coral Fleece Soft Wash | 4.6 ★6,556 reviews | 9,600 | Check price on Amazon |
| HOMEXCEL Washcloths 12PK, Ultra Soft&Highly Absorbent Face Towels | 4.3 ★7,270 reviews | 7,200 | Check price on Amazon |
| HOMEXCEL 24PK Sponges Kitchen | 4.3 ★1,726 reviews | 5,600 | Check price on Amazon |
| HOMEXCEL Black Microfiber Cleaning Cloth | 4.5 ★51,239 reviews | 4,800 | Check price on Amazon |
| HOMEXCEL 10PK Swedish Dishcloths for Kitchen | 4.4 ★6,357 reviews | 4,500 | Check price on Amazon |
| HOMEXCEL Kitchen Dish Sponges | 4.3 ★5,541 reviews | 4,000 | Check price on Amazon |
| HOMEXCEL Microfiber Mop Pads 4 Pack for Swiffer PowerMop 13"-15" | 4.7 ★4,120 reviews | 3,300 | Check price on Amazon |
| HOMEXCEL Sponges Kitchen 72 Pack | 4.3 ★5,529 reviews | 3,200 | Check price on Amazon |
| HOMEXCEL Professional Large Microfiber Car Drying Towels 2 Pack | 4.5 ★3,329 reviews | 2,500 | Check price on Amazon |
Who sells HOMEXCEL
- HOMEXCEL GLOBAL100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#5 of 131
Rank 5 of 131 brands in Sponges by estimated revenue in September 2026, with 7% of the category.
Frequently asked questions
Who makes HOMEXCEL?
HOMEXCEL is the brand name on 203 products we tracked on Amazon in September 2026 mostly in Sponges (Health & Household). The largest seller of HOMEXCEL products that month was HOMEXCEL GLOBAL, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does HOMEXCEL sell on Amazon?
HOMEXCEL sold an estimated $2.1M on Amazon in September 2026, about 176,000 units. That is +2% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are HOMEXCEL's best-selling products on Amazon?
By estimated units sold in September 2026: 1. HOMEXCEL Microfiber Cleaning Cloth 12 Pack (about 11,000 units); 2. HOMEXCEL Baby Washcloths 24 Pack Microfiber Coral Fleece Soft Wash (about 9,600 units); 3. HOMEXCEL Washcloths 12PK, Ultra Soft&Highly Absorbent Face Towels (about 7,200 units).