Who makes Hanes? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $29.0M est./mo
- Trend
- Declining
- -11%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 3,841,240 reviews
- Who sells it
- Mostly one seller
- Top seller has 96% of units
Hanes estimated monthly revenue on Amazon
Our read on Hanes
Hanes ranks 1 of 82 brands in Boxer Briefs on Amazon, with an estimated 55% of the category's revenue. Estimated revenue for September 2026 was $29.0M on 1,560,000 units, down from $32.9M in June 2026, a change of -12% across 4 months of data. The trend over the last 2 months is labeled Declining at -11%. Sales are concentrated, with Amazon holding 96% of units and DealsN'more 1%. The brand has 2,001 products selling and an average rating of 4.5 across 3,841,240 reviews. Its top product, the ComfortFlex Waistband boxer, sells an estimated 20,000 units per month with a 4.4 rating.
Top Hanes products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Hanes Men's Boxer Soft Breathable Cotton ComfortFlex Waistband | 4.4 ★141,390 reviews | 20,000 | Check price on Amazon |
| Hanes Mens Hoodie, Ecosmart Fleece Full-zip Zip-up Hooded Sweatshirt | 4.5 ★90,231 reviews | 16,000 | Check price on Amazon |
| Hanes Mens Cotton, Moisture-wicking Crew Tee Undershirts | 4.4 ★96,415 reviews | 14,000 | Check price on Amazon |
| Hanes Men's Underwear Boxer Briefs Pack | 4.6 ★20,442 reviews | 12,000 | Check price on Amazon |
| Hanes Men Hanes Boxer Briefs | 4.4 ★141,457 reviews | 11,000 | Check price on Amazon |
| Hanes Men's Boxer Brief Underwear | 4.4 ★141,525 reviews | 10,000 | Check price on Amazon |
| Hanes Men's Tagless Boxer With Exposed Waistband Multi-Packs | 4.6 ★118,327 reviews | 9,800 | Check price on Amazon |
| Hanes Men's Full-Zip Eco-Smart Hoodie | 4.5 ★90,232 reviews | 9,300 | Check price on Amazon |
| Hanes Men Tank Top Undershirt Pack | 4.5 ★71,422 reviews | 9,100 | Check price on Amazon |
| Hanes Men's Big and Tall Full-Zip Eco-Smart Hoodie | 4.6 ★7,979 reviews | 8,300 | Check price on Amazon |
Who sells Hanes
- Amazon96%
- DealsN'more1%
- Every Day is Prime Day<1%
- VeeTrends<1%
- itemgroup<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 82
Rank 1 of 82 brands in Boxer Briefs by estimated revenue in September 2026, with 55% of the category.
Frequently asked questions
Who makes Hanes?
Hanes is the brand name on 2,001 products we tracked on Amazon in September 2026 mostly in Boxer Briefs (Clothing, Shoes & Jewelry). The largest seller of Hanes products that month was Amazon, with 96% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Hanes sell on Amazon?
Hanes sold an estimated $29.0M on Amazon in September 2026, about 1,560,000 units. That is -12% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Hanes's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Hanes Men's Boxer Soft Breathable Cotton ComfortFlex Waistband (about 20,000 units); 2. Hanes Mens Hoodie, Ecosmart Fleece Full-zip Zip-up Hooded Sweatshirt (about 16,000 units); 3. Hanes Mens Cotton, Moisture-wicking Crew Tee Undershirts (about 14,000 units).