Who makes Goldfish? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.7M est./mo
- Trend
- Declining
- -20%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 164,115 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Goldfish estimated monthly revenue on Amazon
Our read on Goldfish
Goldfish ranks 1 of 12 brands in the Animal leaf category within Grocery & Gourmet Food, with an estimated 72% share of that category's revenue. Estimated revenue in September 2026 was $1.7M on 241,000 units, down 38% from $2.7M in June 2026, and the trend is labeled Declining, with a 20% change over the last 2 months. The brand has 46 products selling, led by Goldfish Cheddar Cheese Crackers at an estimated 75,000 units per month and a 4.8 rating. Sales are concentrated: Amazon accounts for 99% of units, among 6 sellers in total. The average rating is 4.7 across 164,115 reviews. These figures cover 4 months of data.
Top Goldfish products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Goldfish Cheddar Cheese Crackers | 4.8 ★31,786 reviews | 75,000 | Check price on Amazon |
| Goldfish Cheddar Baked Snack Crackers | 4.8 ★38,897 reviews | 17,000 | Check price on Amazon |
| Goldfish Flavor Blasted Xtra Cheddar Cheese Crackers | 4.7 ★3,012 reviews | 12,000 | Check price on Amazon |
| Goldfish Dynamic Duo Variety Pack | 4.8 ★5,430 reviews | 11,000 | Check price on Amazon |
| Goldfish Colors Cheddar Cheese Crackers | 4.8 ★830 reviews | 8,500 | Check price on Amazon |
| Goldfish Disney Pixar Toy Story Cheddar Cheese Crackers | 4.8 ★293 reviews | 8,000 | Check price on Amazon |
| Goldfish Colors Cheddar Crackers | 4.8 ★5,449 reviews | 6,900 | Check price on Amazon |
| Goldfish Pokémon Cheddar Crackers | 4.8 ★31,661 reviews | 5,900 | Check price on Amazon |
| Goldfish Parmesan Cheese Crackers, 6.6 Oz Bag | 4.4 ★2,368 reviews | 5,500 | Check price on Amazon |
| Goldfish Baby Cheddar Cheese Crackers | 4.8 ★1,367 reviews | 5,100 | Check price on Amazon |
Who sells Goldfish
- Amazon99%
- F&M ASSOCIATES LLC<1%
- EasyDaisy<1%
- WhyPayMoreOnline<1%
- lekalivista<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 12
Rank 1 of 12 brands in Animal by estimated revenue in September 2026, with 72% of the category.
Frequently asked questions
Who makes Goldfish?
Goldfish is the brand name on 46 products we tracked on Amazon in September 2026 mostly in Animal (Grocery & Gourmet Food). The largest seller of Goldfish products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Goldfish sell on Amazon?
Goldfish sold an estimated $1.7M on Amazon in September 2026, about 241,000 units. That is -38% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Goldfish's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Goldfish Cheddar Cheese Crackers (about 75,000 units); 2. Goldfish Cheddar Baked Snack Crackers (about 17,000 units); 3. Goldfish Flavor Blasted Xtra Cheddar Cheese Crackers (about 12,000 units).