Who makes Fruit of the Loom? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $5.3M est./mo
- Trend
- Declining
- -43%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 1,175,021 reviews
- Who sells it
- Mostly one seller
- Top seller has 85% of units
Fruit of the Loom estimated monthly revenue on Amazon
Our read on Fruit of the Loom
Fruit of the Loom ranks 2 of 149 brands in the Briefs category on Amazon, with an estimated 19% of the category's revenue. Estimated revenue in September 2026 was $5.3M on 222,000 units, down from $12.9M in June 2026, a change of -59% across 4 months of data. The recent trend is labeled declining at -43% over 2 months. The brand has 857 products selling and an average rating of 4.5 across 1,175,021 reviews. Sales are concentrated: Amazon accounts for 85% of units, followed by Goldbug at 4% and OverStockOne at 2%, among 51 sellers. The top product, Men's Underwear Briefs, sells an estimated 5,600 units per month.
Top Fruit of the Loom products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Fruit of the Loom Men's Underwear Briefs | 4.6 ★94,311 reviews | 5,600 | Check price on Amazon |
| Fruit Of The Loom Mens Sleeveless Tank A-shirt | 4.6 ★71,168 reviews | 5,300 | Check price on Amazon |
| Fruit of the Loom Mens Stay Tucked Crew T-Shirt Underwear | 4.6 ★65,109 reviews | 3,200 | Check price on Amazon |
| Fruit of The Loom Men's Tag-Free Boxer Shorts | 4.5 ★40,433 reviews | 2,600 | Check price on Amazon |
| Fruit Of The Loom Boys Eversoft Cotton Undershirts | 4.8 ★7,040 reviews | 2,400 | Check price on Amazon |
| Fruit of the Loom Baby & Toddler Grow & Fit Flex Zones Cotton Stretch | 4.7 ★5,515 reviews | 2,000 | Check price on Amazon |
| Fruit of the Loom Women's Underwear Breathable Panties | 4.6 ★10,282 reviews | 1,600 | Check price on Amazon |
| Fruit of the Loom mens Eversoft Cotton Stay Tucked V-neck T-shirt | 4.6 ★43,004 reviews | 1,500 | Check price on Amazon |
| Fruit of the Loom Boys' Coolzone Socks, Crew | 4.7 ★98 reviews | 1,500 | Check price on Amazon |
| Fruit of the Loom Women's Breathable Panties | 4.6 ★5,406 reviews | 1,400 | Check price on Amazon |
Who sells Fruit of the Loom
- Amazon85%
- Goldbug4%
- OverStockOne2%
- Mavinium1%
- Basic Line U.S1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 149
Rank 2 of 149 brands in Briefs by estimated revenue in September 2026, with 19% of the category.
Frequently asked questions
Who makes Fruit of the Loom?
Fruit of the Loom is the brand name on 857 products we tracked on Amazon in September 2026 mostly in Briefs (Clothing, Shoes & Jewelry). The largest seller of Fruit of the Loom products that month was Amazon, with 85% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Fruit of the Loom sell on Amazon?
Fruit of the Loom sold an estimated $5.3M on Amazon in September 2026, about 222,000 units. That is -59% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Fruit of the Loom's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Fruit of the Loom Men's Underwear Briefs (about 5,600 units); 2. Fruit Of The Loom Mens Sleeveless Tank A-shirt (about 5,300 units); 3. Fruit of the Loom Mens Stay Tucked Crew T-Shirt Underwear (about 3,200 units).