Who makes Frito Lay? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $8.1M est./mo
- Trend
- Stable
- +2%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 380,123 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Frito Lay estimated monthly revenue on Amazon
Our read on Frito Lay
Frito Lay ranks 1 of 98 brands in the Potato category within Grocery & Gourmet Food, with an estimated 35% share of category revenue. Estimated revenue was $8.1M in September 2026, up 11% from $7.3M in June 2026, and the recent trend is labeled Stable at +2% over 2 months. The brand has 51 products selling and an average rating of 4.6 across 380,123 reviews. Its top product, the Fun Times Mix Variety Pack, sells an estimated 77,000 units per month. Sales are concentrated: Amazon accounts for 99% of units, among 7 sellers. This reflects only 4 months of data.
Top Frito Lay products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Frito-Lay Fun Times Mix Variety Pack | 4.6 ★37,239 reviews | 77,000 | Check price on Amazon |
| Frito-Lay Classic Mix Variety Pack | 4.7 ★5,325 reviews | 43,000 | Check price on Amazon |
| Frito-Lay Party Mix Variety Pack, 40 Count | 4.6 ★79,314 reviews | 36,000 | Check price on Amazon |
| Frito-Lay Ultimate Classic Snacks Package | 4.6 ★13,105 reviews | 28,000 | Check price on Amazon |
| Frito-Lay Snacks Variety Pack 35 | 4.6 ★25,678 reviews | 16,000 | Check price on Amazon |
| Frito-Lay Doritos & Cheetos Mix | 4.6 ★17,642 reviews | 16,000 | Check price on Amazon |
| Frito Lay Flamin' Hot Mix | 4.6 ★9,381 reviews | 15,000 | Check price on Amazon |
| Frito-Lay Snacks Variety Pack | 4.8 ★6,540 reviews | 13,000 | Check price on Amazon |
| Frito-Lay Baked & Popped Mix Variety Pack | 4.6 ★26,058 reviews | 12,000 | Check price on Amazon |
| Frito-Lay Baked Variety Pack | 4.6 ★3,050 reviews | 12,000 | Check price on Amazon |
Who sells Frito Lay
- Amazon99%
- Lone$tar Deal1%
- GTE Enterprises LLC<1%
- The Best USA Deals<1%
- Harwood Trading<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 98
Rank 1 of 98 brands in Potato by estimated revenue in September 2026, with 35% of the category.
Frequently asked questions
Who makes Frito Lay?
Frito Lay is the brand name on 51 products we tracked on Amazon in September 2026 mostly in Potato (Grocery & Gourmet Food). The largest seller of Frito Lay products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Frito Lay sell on Amazon?
Frito Lay sold an estimated $8.1M on Amazon in September 2026, about 387,000 units. That is +11% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Frito Lay's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Frito-Lay Fun Times Mix Variety Pack (about 77,000 units); 2. Frito-Lay Classic Mix Variety Pack (about 43,000 units); 3. Frito-Lay Party Mix Variety Pack, 40 Count (about 36,000 units).