Who makes FOCO? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.8M est./mo
- Trend
- Stable
- +7%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 330,784 reviews
- Who sells it
- 13 sellers
- Top seller has 80% of units
FOCO estimated monthly revenue on Amazon
Our read on FOCO
In Baseball Caps, FOCO ranks 3 among 92 brands and holds an estimated 8% of the category's revenue. Estimated revenue was $2.8M in September 2026 on 73,000 units, up 4% from $2.7M in June 2026, and the trend reads as Stable. The brand has 2,366 products selling and an average rating of 4.5 across 330,784 reviews. Amazon accounts for 80% of units, followed by Sports Authentics at 8% and Fanletic at 5%, with 13 sellers in total. The three leading products are Chicago Bears items, each selling 440 to 510 units per month, with ratings from 4.6 to 4.8. This view covers 4 months of data.
Top FOCO products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| FOCO Chicago Bears NFL Basic Primary Logo Skull Beanie | 4.6 ★414 reviews | 510 | Check price on Amazon |
| FOCO Chicago Bears NFL Primary Logo Casual Cap Hat Team Color | 4.7 ★1,041 reviews | 500 | Check price on Amazon |
| FOCO Chicago Bears NFL Primary Logo Stripe Pom Beanie | 4.8 ★962 reviews | 440 | Check price on Amazon |
| FOCO Philadelphia Eagles NFL Logo Blast Socks- L/XL | 4.6 ★1,063 reviews | 380 | Check price on Amazon |
| FOCO Philadelphia Eagles NFL Team Color Bed In a Bag Comforter | 4.6 ★1,081 reviews | 340 | Check price on Amazon |
| FOCO Coconut Juice, 17.60 Ounce | 4.5 ★573 reviews | 320 | Check price on Amazon |
| FOCO Buffalo Bills NFL Mens Bubble Crew Neck Sweatshirt | 4.6 ★12 reviews | 310 | Check price on Amazon |
| FOCO Chicago Bears NFL Garden Flag | 4.7 ★3,132 reviews | 290 | Check price on Amazon |
| FOCO Kansas City Chiefs NFL Womens Rhinestone Logo Oversized Crew | 4.8 ★93 reviews | 280 | Check price on Amazon |
| FOCO Philadelphia Eagles NFL Mens Historic Print Clog with Strap | 4.6 ★896 reviews | 270 | Check price on Amazon |
Who sells FOCO
- Amazon80%
- Sports Authentics8%
- Fanletic5%
- Fashion Kingz5%
- My Team Outlet (USA Seller)<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 92
Rank 3 of 92 brands in Baseball Caps by estimated revenue in September 2026, with 8% of the category.
Frequently asked questions
Who makes FOCO?
FOCO is the brand name on 2,366 products we tracked on Amazon in September 2026 mostly in Baseball Caps (Sports & Outdoors). The largest seller of FOCO products that month was Amazon, with 80% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does FOCO sell on Amazon?
FOCO sold an estimated $2.8M on Amazon in September 2026, about 73,000 units. That is +4% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are FOCO's best-selling products on Amazon?
By estimated units sold in September 2026: 1. FOCO Chicago Bears NFL Basic Primary Logo Skull Beanie (about 510 units); 2. FOCO Chicago Bears NFL Primary Logo Casual Cap Hat Team Color (about 500 units); 3. FOCO Chicago Bears NFL Primary Logo Stripe Pom Beanie (about 440 units).