Who makes Fluval? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.0M est./mo
- Trend
- Stable
- +8%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 195,093 reviews
- Who sells it
- Mostly one seller
- Top seller has 83% of units
Fluval estimated monthly revenue on Amazon
Our read on Fluval
Fluval ranks 1 of 115 brands in the Filters category on Amazon's Pet Supplies listings, with an estimated 19% share of category revenue. Estimated revenue in September 2026 was $2.0M on 57,000 units, up 3% from $1.9M in June 2026, and the trend is labeled Stable. The brand has 144 products selling across 16 sellers, though sales are concentrated: Amazon accounts for 83% of units, while What America Buys and One Way Pet hold 4% each. Fluval's average rating is 4.6 across 195,093 reviews. Its top product by volume is Fluval Plant and Shrimp Stratum Aquarium Substrate, at an estimated 12,000 units per month and a 4.7 rating.
Top Fluval products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Fluval Plant and Shrimp Stratum Aquarium Substrate | 4.7 ★18,410 reviews | 12,000 | Check price on Amazon |
| Fluval Bug Bites Bottom Feeder Fish Food | 4.8 ★4,125 reviews | 4,500 | Check price on Amazon |
| Fluval Bug Bites Tropical Fish Food, 1.6 oz. | 4.6 ★7,427 reviews | 4,400 | Check price on Amazon |
| Fluval Carbon,100-gram Nylon Bags , Pack of 3 | 4.8 ★8,846 reviews | 2,500 | Check price on Amazon |
| Fluval 12696 Volcanic Soil Bio Stratum for Planted Tanks | 4.7 ★2,675 reviews | 2,200 | Check price on Amazon |
| Fluval Spec/Evo/Flex Activated Carbon | 4.7 ★8,381 reviews | 1,400 | Check price on Amazon |
| Fluval BioMax Biological Material Remover | 4.8 ★8,012 reviews | 1,100 | Check price on Amazon |
| Fluval Zeo-Carb, Chemical Filter Media Aquariums | 4.8 ★4,133 reviews | 830 | Check price on Amazon |
| Fluval Bug Bites Fish Food for Shrimp | 4.7 ★1,002 reviews | 780 | Check price on Amazon |
| Fluval ClearMax Phosphate Remover | 4.6 ★5,203 reviews | 720 | Check price on Amazon |
Who sells Fluval
- Amazon83%
- What America Buys4%
- One Way Pet4%
- Monster Pets3%
- Divine Co2%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 115
Rank 1 of 115 brands in Filters by estimated revenue in September 2026, with 19% of the category.
Frequently asked questions
Who makes Fluval?
Fluval is the brand name on 144 products we tracked on Amazon in September 2026 mostly in Filters (Pet Supplies). The largest seller of Fluval products that month was Amazon, with 83% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Fluval sell on Amazon?
Fluval sold an estimated $2.0M on Amazon in September 2026, about 57,000 units. That is +3% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Fluval's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Fluval Plant and Shrimp Stratum Aquarium Substrate (about 12,000 units); 2. Fluval Bug Bites Bottom Feeder Fish Food (about 4,500 units); 3. Fluval Bug Bites Tropical Fish Food, 1.6 oz. (about 4,400 units).