Who makes Fit & Fresh? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.7M est./mo
- Trend
- Stable
- -1%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 141,134 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Fit & Fresh estimated monthly revenue on Amazon
Our read on Fit & Fresh
Fit & Fresh ranks 1 of 66 brands in Cooler Accessories, a leaf category within Sports & Outdoors, and holds an estimated 50% of that category's revenue. In September 2026, estimated revenue was $1.7M on 150,000 units, across 136 products. Estimated revenue was $2.3M in June 2026, so the brand sits at -24% since its first month of the 4 months on record. Over the latest 2 months the trend is labeled Stable, at -1%. The average rating is 4.6 across 141,134 reviews, which falls in our Strong band. The top product, the 4 Pack XL Slim Ice Packs, sells an estimated 37,000 units per month. One seller, Amazon, accounts for 100% of units.
Top Fit & Fresh products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Cool Coolers by Fit & Fresh 4 Pack XL Slim Ice Packs | 4.6 ★50,579 reviews | 37,000 | Check price on Amazon |
| Cool Coolers by Fit & Fresh Reusable Slim Ice Packs for Lunch Bags | 4.7 ★49,876 reviews | 14,000 | Check price on Amazon |
| Cool Coolers by Fit & Fresh Reusable Kids Lunch Box Ice Packs | 4.8 ★14,472 reviews | 5,000 | Check price on Amazon |
| Cool Coolers by Fit & Fresh XL Reusable Slim Ice Packs for Coolers | 4.6 ★50,580 reviews | 4,800 | Check price on Amazon |
| Fit & Fresh Cool Coolers Soft Ice Packs for Lunch Bags & Coolers | 4.6 ★11,789 reviews | 2,800 | Check price on Amazon |
| Fit & Fresh Cool Coolers Reusable Kids Lunch Box Ice Packs | 4.8 ★14,462 reviews | 1,600 | Check price on Amazon |
| Cool Coolers by Fit & Fresh Soft Ice Packs for Lunch Bags & Coolers | 4.6 ★11,798 reviews | 1,200 | Check price on Amazon |
| Cool Coolers by Fit & Fresh XL Soft Ice Packs for Coolers & Lunch Bags | 4.4 ★822 reviews | 1,000 | Check price on Amazon |
| Fit & Fresh Bloomington Insulated Lunch Bag for Women w/ Containers | 4.6 ★1,780 reviews | 760 | Check price on Amazon |
| Fit & Fresh All The Things XL Tote Bag for Women | 4.7 ★4,417 reviews | 640 | Check price on Amazon |
Who sells Fit & Fresh
- Amazon100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 66
Rank 1 of 66 brands in Cooler Accessories by estimated revenue in September 2026, with 50% of the category.
Frequently asked questions
Who makes Fit & Fresh?
Fit & Fresh is the brand name on 136 products we tracked on Amazon in September 2026 mostly in Cooler Accessories (Sports & Outdoors). The largest seller of Fit & Fresh products that month was Amazon, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Fit & Fresh sell on Amazon?
Fit & Fresh sold an estimated $1.7M on Amazon in September 2026, about 150,000 units. That is -24% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Fit & Fresh's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Cool Coolers by Fit & Fresh 4 Pack XL Slim Ice Packs (about 37,000 units); 2. Cool Coolers by Fit & Fresh Reusable Slim Ice Packs for Lunch Bags (about 14,000 units); 3. Cool Coolers by Fit & Fresh Reusable Kids Lunch Box Ice Packs (about 5,000 units).