Who makes First Alert? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $11.3M est./mo
- Trend
- Stable
- -1%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.4 ★ · 208,493 reviews
- Who sells it
- 22 sellers
- Top seller has 76% of units
First Alert estimated monthly revenue on Amazon
Our read on First Alert
First Alert ranks 1 of 44 brands in Smoke Detectors & Fire Alarms on Amazon, with an estimated 39% of the category's revenue. Estimated revenue in September 2026 was $11.3M on 220,000 units, compared with $11.4M in June 2026, a change of -1%, so the trend reads as stable across 4 months of data. The brand has 91 products selling and 22 sellers, though Amazon accounts for 76% of units. The top products by monthly units are the Plug in Carbon Monoxide Alarm at 16,000, the Battery Combination Smoke & Carbon Monoxide Alarm at 16,000, and the Battery Smoke Alarm at 15,000. The average rating is 4.4 across 208,493 reviews, which falls in the strong band.
Top First Alert products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| First Alert Plug in Carbon Monoxide Alarm | 4.6 ★23,326 reviews | 16,000 | Check price on Amazon |
| First Alert Battery Combination Smoke & Carbon Monoxide Alarm | 4.5 ★1,279 reviews | 16,000 | Check price on Amazon |
| First Alert Battery Smoke Alarm | 4.5 ★6,008 reviews | 15,000 | Check price on Amazon |
| First Alert 0827B Ionization Smoke Alarm with 10-Year Sealed | 4.5 ★7,358 reviews | 14,000 | Check price on Amazon |
| First Alert Battery Carbon Monoxide Alarm | 4.6 ★22,063 reviews | 11,000 | Check price on Amazon |
| First Alert Hardwire Combination Smoke & Carbon Monoxide Alarm | 4.4 ★1,807 reviews | 11,000 | Check price on Amazon |
| First Alert Hardwire Smoke Alarm | 4.5 ★2,757 reviews | 11,000 | Check price on Amazon |
| First Alert 10-Year Battery Smoke Alarm Slim Profile | 3.4 ★1,467 reviews | 8,600 | Check price on Amazon |
| First Alert Fire Extinguisher | 4.8 ★6,484 reviews | 6,200 | Check price on Amazon |
| First Alert 10-Year Battery Combination Smoke & Carbon Monoxide Alarm | 4.2 ★494 reviews | 4,000 | Check price on Amazon |
Who sells First Alert
- Amazon76%
- DK Hardware Supply6%
- Homegoods Shop4%
- ELECTRIC VOLTAGE3%
- MaxWarehouse2%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 44
Rank 1 of 44 brands in Smoke Detectors & Fire Alarms by estimated revenue in September 2026, with 39% of the category.
Frequently asked questions
Who makes First Alert?
First Alert is the brand name on 91 products we tracked on Amazon in September 2026 mostly in Smoke Detectors & Fire Alarms (Tools & Home Improvement). The largest seller of First Alert products that month was Amazon, with 76% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does First Alert sell on Amazon?
First Alert sold an estimated $11.3M on Amazon in September 2026, about 220,000 units. That is -1% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are First Alert's best-selling products on Amazon?
By estimated units sold in September 2026: 1. First Alert Plug in Carbon Monoxide Alarm (about 16,000 units); 2. First Alert Battery Combination Smoke & Carbon Monoxide Alarm (about 16,000 units); 3. First Alert Battery Smoke Alarm (about 15,000 units).