Who makes Ensure? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $10.9M est./mo
- Trend
- Declining
- -13%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 126,497 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Ensure estimated monthly revenue on Amazon
Our read on Ensure
Ensure ranks 1 of 74 brands in the Ready to Drink category within Health & Household, with a 34% share of the category's estimated revenue. In September 2026 the brand had estimated revenue of $10.9M and 321,000 estimated units across 53 products. Estimated revenue was $11.7M in June 2026, which puts the change since the first month at -7%. Over the latest 2 months the trend is Declining at -13%. Sales are concentrated, since Amazon accounts for 99% of units among 6 sellers. The top product, Ensure Max Protein Milk Chocolate Shake, sells an estimated 82,000 units per month. The average rating is 4.6 across 126,497 reviews, which falls in the Strong band.
Top Ensure products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Ensure Max Protein Milk Chocolate Shake | 4.6 ★21,314 reviews | 82,000 | Check price on Amazon |
| Ensure Max Protein French Vanilla Shake | 4.6 ★10,124 reviews | 53,000 | Check price on Amazon |
| Ensure Max Protein Café Mocha Shake | 4.5 ★7,952 reviews | 16,000 | Check price on Amazon |
| Ensure Max Protein Creamy Strawberry Shake | 4.6 ★3,791 reviews | 13,000 | Check price on Amazon |
| Ensure Plus Vanilla Nutrition Shake With Fiber | 4.7 ★8,439 reviews | 12,000 | Check price on Amazon |
| Ensure Clear Mixed Fruit Nutritional Drink | 4.6 ★5,324 reviews | 11,000 | Check price on Amazon |
| Ensure Max Protein Creamy Peach Shake | 4.4 ★1,267 reviews | 10,000 | Check price on Amazon |
| Ensure Original Dark Chocolate Nutrition Shake | 4.7 ★3,240 reviews | 10,000 | Check price on Amazon |
| Ensure COMPLETE Chocolate Nutrition Shake | 4.7 ★2,629 reviews | 9,500 | Check price on Amazon |
| Ensure Plus Milk Chocolate Nutrition Shake With Fiber | 4.7 ★4,919 reviews | 8,400 | Check price on Amazon |
Who sells Ensure
- Amazon99%
- Essential Distributions Inc.<1%
- Engoloids Medical LLC<1%
- LIVV Essential<1%
- RKF Medical<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 74
Rank 1 of 74 brands in Ready to Drink by estimated revenue in September 2026, with 34% of the category.
Frequently asked questions
Who makes Ensure?
Ensure is the brand name on 53 products we tracked on Amazon in September 2026 mostly in Ready to Drink (Health & Household). The largest seller of Ensure products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Ensure sell on Amazon?
Ensure sold an estimated $10.9M on Amazon in September 2026, about 321,000 units. That is -7% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Ensure's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Ensure Max Protein Milk Chocolate Shake (about 82,000 units); 2. Ensure Max Protein French Vanilla Shake (about 53,000 units); 3. Ensure Max Protein Café Mocha Shake (about 16,000 units).