Who makes DURACELL? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $9.2M est./mo
- Trend
- Stable
- -2%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.8 ★ · 1,191,735 reviews
- Who sells it
- 43 sellers
- Top seller has 76% of units
DURACELL estimated monthly revenue on Amazon
Our read on DURACELL
In September 2026, DURACELL ranked 2 of 61 brands in the AA category, with an estimated 23% of leaf category revenue. Estimated revenue for the month was $9.2M on 585,000 units, compared with $10.5M in June 2026, a change of -13% over 4 months of data. The recent trend is labeled Stable, at -2% over 2 months. The brand has 106 products selling across 43 sellers, and one seller, Amazon, accounts for 76% of units. AAA_Appliance follows with 13%. The top product, Duracell Coppertop AA Batteries, sells an estimated 60,000 units per month. The average rating is 4.8 across 1,191,735 reviews.
Top DURACELL products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Duracell Coppertop AA Batteries | 4.8 ★139,505 reviews | 60,000 | Check price on Amazon |
| Duracell 2032 Lithium Battery, 8 Count, AirTag & Key Fob | 4.8 ★11,882 reviews | 54,000 | Check price on Amazon |
| Duracell 2032 Lithium Battery, 9 Count, AirTag & Key Fob | 4.8 ★10,616 reviews | 47,000 | Check price on Amazon |
| Duracell 2032 Lithium Battery, 2 Count, AirTag & Key Fob | 4.8 ★53,744 reviews | 44,000 | Check price on Amazon |
| Duracell Coppertop AAA Batteries, 24 Count, 12-Year Shelf Life | 4.8 ★125,163 reviews | 43,000 | Check price on Amazon |
| Duracell Coppertop D Batteries | 4.8 ★16,780 reviews | 23,000 | Check price on Amazon |
| DURACELL Coppertop AAA Batteries | 4.8 ★42,843 reviews | 20,000 | Check price on Amazon |
| Duracell Coppertop AAA Batteries, 20 Count, 12-Year Shelf Life | 4.8 ★93,402 reviews | 19,000 | Check price on Amazon |
| Duracell 2032 Lithium Battery, 4 Count, AirTag & Key Fob | 4.8 ★101,743 reviews | 18,000 | Check price on Amazon |
| Duracell Coppertop 9V Battery | 4.8 ★9,506 reviews | 16,000 | Check price on Amazon |
Who sells DURACELL
- Amazon76%
- AAA_Appliance13%
- MP Wholesale2%
- BD Supply1%
- John's Great Goods1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 61
Rank 2 of 61 brands in AA by estimated revenue in September 2026, with 23% of the category.
Frequently asked questions
Who makes DURACELL?
DURACELL is the brand name on 106 products we tracked on Amazon in September 2026 mostly in AA (Health & Household). The largest seller of DURACELL products that month was Amazon, with 76% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does DURACELL sell on Amazon?
DURACELL sold an estimated $9.2M on Amazon in September 2026, about 585,000 units. That is -13% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are DURACELL's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Duracell Coppertop AA Batteries (about 60,000 units); 2. Duracell 2032 Lithium Battery, 8 Count, AirTag & Key Fob (about 54,000 units); 3. Duracell 2032 Lithium Battery, 9 Count, AirTag & Key Fob (about 47,000 units).