Who makes Drift? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.6M est./mo
- Trend
- Stable
- +0%, last 2 vs prior 2 months
- Ratings
- Weak
- 3.8 ★ · 48,819 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Drift estimated monthly revenue on Amazon
Our read on Drift
Drift ranks 1 of 154 brands in Air Fresheners, within Automotive, and holds an estimated 47% of the category's revenue. In September 2026 its estimated revenue was $3.6M on 182,000 units, compared with $3.8M in June 2026, a change of -6% across 4 months of data. The recent trend is stable at +0% over the last 2 months. Drift has 78 products selling, and its top listing, the Original Wood Air Freshener, sells an estimated 24,000 units per month with a 3.7 rating. The brand's average rating is 3.8, which falls in the weak band, across 48,819 reviews. One seller, drift scents, accounts for 100% of units.
Top Drift products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Drift Car Air Freshener - The Original Wood Air Freshener - Car | 3.7 ★24,528 reviews | 24,000 | Check price on Amazon |
| Drift Car Air Freshener - The Original Stone Air Freshener | 4.0 ★7,408 reviews | 3,700 | Check price on Amazon |
| Drift Home Scent Diffuser Refills in Teak | 4.4 ★910 reviews | 3,600 | Check price on Amazon |
| Drift Car Air Freshener - Stone Air Freshener Car Odor | 4.0 ★7,396 reviews | 3,100 | Check price on Amazon |
| Drift Home Scent Diffuser Starter Kit in Grove | 4.0 ★2,208 reviews | 2,100 | Check price on Amazon |
| Drift Home Scent Diffuser Refills in Open Air | 4.4 ★902 reviews | 1,800 | Check price on Amazon |
| Drift Home Scent Diffuser Starter Kit | 4.0 ★2,189 reviews | 1,400 | Check price on Amazon |
| Drift Home Scent Diffuser Refills | 4.4 ★893 reviews | 720 | Check price on Amazon |
| Drift Metal Vent Clip Starter Kit | 3.8 ★753 reviews | 500 | Check price on Amazon |
| Drift Metal Vent Clip 3x Refills | 3.8 ★754 reviews | 93 | Check price on Amazon |
Who sells Drift
- drift scents100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 154
Rank 1 of 154 brands in Air Fresheners by estimated revenue in September 2026, with 47% of the category.
Frequently asked questions
Who makes Drift?
Drift is the brand name on 78 products we tracked on Amazon in September 2026 mostly in Air Fresheners (Automotive). The largest seller of Drift products that month was drift scents, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Drift sell on Amazon?
Drift sold an estimated $3.6M on Amazon in September 2026, about 182,000 units. That is -6% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Drift's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Drift Car Air Freshener - The Original Wood Air Freshener - Car (about 24,000 units); 2. Drift Car Air Freshener - The Original Stone Air Freshener (about 3,700 units); 3. Drift Home Scent Diffuser Refills in Teak (about 3,600 units).